Pete Hancock, former VP of National Sales at Yelp and current SVP of Global Sales at Restream, shares stories from the early days of Yelp's go-to-market plan.

During his 11 years at Yelp, Pete Hancock helped the then-startup grow from $1m in revenue to over $750m.

He also built a rigorous sales program that trained thousands of AEs.

In this episode, Alex and Pete discuss:

• What sales looked like in the earliest days of Yelp
• Yelp’s intense sales training program
• How they built a community marketplace around the product
• Pete’s transition to selling national accounts
• The impact Yelp’s sales culture has had on the broader industry