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Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Released Monday, 13th November 2023
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Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Scaling Marketing: How Nico Dato grew Podium from $1m to $100m

Monday, 13th November 2023
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Nico Dato, CMO of Entrata, shares lessons from growing Podium from a single-product review platform to a nine-figure, multi-product lead gen platform.

When Nico Dato joined Podium in 2015, they were a single-product review tool for SMBs with under $1m in revenue.

Over a 7-year period, Nico helped grow Podium to a multi-product lead conversion platform with over $100m in revenue. 

For those counting at home, that's 100x growth.


In today’s episode, Alex and Nico discuss:

  • How Podium grew primarily through webinars and industry tradeshows
  • The two most important relationships for every marketing leader (spoiler: it's Product and Sales)
  • Why MQLs are a deceptive metric
  • Planning Entrata's massive user conference
  • Why you shouldn’t sleep on Utah as a tech hub
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From The Podcast

Grow & Tell

Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it.Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories.We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world.If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.

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