Marie Gassée, Head of Go-to-market at Column, shares stories of growing self-serve at Box and Confluent.

Marie Gassée has an impressive track record building growth programs.

She led the launch of Box’s product-led motion and helped Confluent commercialize its open-source developer community.

But none of that growth came easy.

On today's episode, join Alex & Marie as they discuss:

• Building Box’s self-serve program
• Selling to open-source users at Confluent
• Early growth lessons from Column
• Scaling herself along her career journey