In this episode of the Org3D podcast, Stephen Hahn-Griffiths shares his journey from a medical career to branding and reputation management. Drawing parallels between diagnosing patients and understanding consumer needs, he explains how he transitioned from medicine to marketing. With experience at top advertising agencies like Saatchi and Saatchi, and now leading strategy and growth at RepTrak, Stephen offers valuable insights into the world of reputation management.

00:00:05 - Introduction to the Podcast and GuestA warm welcome and introduction to Stephen Hahn-Griffiths and the topic of brand reputation.00:00:26 - Stephen's Background and RepTrakStephen shares his journey from medicine to branding and the parallels between diagnosing patients and brands.00:01:09 - The Art of Brand DiagnosisExploring the skills transfer from medicine to branding and the importance of understanding stakeholder needs.00:01:41 - Stephen's Professional EvolutionA look at Stephen's transition from advertising agencies to his current role at RepTrak.00:02:03 - The Essence of Reputation ManagementStephen discusses his role in strategy and growth, and his passion for human behavior and its impact on reputation.00:03:24 - The Complexity of ReputationUnderstanding the unpredictable nature of reputation influenced by rational and irrational factors.00:03:55 - Brand Reputation's Influence on EmploymentThe conversation shifts to how brand reputation affects people's decisions regarding employment.00:04:42 - Personal Brand and Employer ReputationStephen emphasizes the importance of personal brand for job seekers and the impact of employer reputation on talent attraction and retention.00:05:33 - The Power of Stellar ReputationThe discussion highlights the competitive advantage of having a strong reputation in attracting top talent.00:06:35 - Beyond Glassdoor ReviewsStephen talks about the broader aspects of reputation beyond employee review sites.00:07:55 - The Reality of ReputationThe importance of personal perception in shaping one's view of a company's reputation.00:08:06 - Diverse Perspectives on ReputationStephen advises on considering various stakeholder viewpoints to understand a company's reputation fully.00:09:53 - The Ultimate Consequence of ReputationA deep dive into how reputation is the culmination of all actions and opinions, and its significance in the job market.00:10:16 - Leveraging Reputation IntelligenceStephen introduces RepTrak's role in helping companies understand and improve their reputation.00:11:11 - Case Study: Technology Consulting FirmA real-world example of how RepTrak helped a client re-calibrate their reputation strategy to attract millennial talent.00:14:08 - Leadership as a Reputation DriverThe importance of leadership in shaping a company's reputation and attracting potential employees.00:15:10 - The Spectrum of Client NeedsStephen explains how RepTrak assists a wide range of companies with their reputation, from those in crisis to industry leaders.00:17:01 - Reputation Management Awareness Among HR ExecsA discussion on the varying levels of awareness and action regarding reputation management among HR executives.00:18:10 - The Dual Challenge of Talent ManagementStephen talks about the complexities HR executives face in balancing employee engagement and talent acquisition.00:19:53 - Building Reputation from the Inside OutAdvice on cultivating a positive culture and engaged employees as the foundation of a strong reputation.00:22:28 - Closing Thoughts and Invitation for FeedbackStephen wraps up the conversation with final insights, and the host invites listener engagement.