In this episode of Growing Tech Fast, host Adam interviews Jackie Rousseau-Anderson, the CRO of blueconic, a customer data platform. Jackie shares her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity. She discusses the transformational journey of creating a unified revenue organization within her company, highlighting the shift towards a cohesive team focused on revenue growth. Tune in to gain insights into navigating business transformations and prioritizing customer-centric approaches.

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[00:03:27] Transformative Sales Approach

[00:06:57] Consultative selling in practice.

[00:09:13] Complexities of technology sales.

[00:15:54] Revenue as a team sport.

[00:20:21] Diverse backgrounds in hiring.

[00:21:30] Transformation and success in 2024.

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