Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more!

WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSORBrandpoint

EPISODE SUMMARYTalking Point: Does influencer marketing really pay off?Spotlight: Looking back at Lush's decision to quit some social channelsQuick News & Quick Takes: Why it's time to get serious about dataQuick News & Quick Takes: Aligning internal and external commsQuick News & Quick Takes: Content marketing trends for 2023Q&A: Salaries of social media jobsClosing: What annoys PR pros and journalists about each other?

ARTICLES AND LINKSDoes influencer marketing really pay off?Lush has no regrets about quitting Instagram and FacebookThe hard skills gap we continue to ignore (essay in the 2023 Relevance Report)2023 is the year when internal and external communications align80+ content marketing trends for success in 2023We’re simply not paying our social talent nearly enough18 ways PR people piss off journalists12 ways journalists piss off PR people

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