Nick Ragone's official title is executive VP and chief marketing and communications officer — but he calls himself Chief Storyteller for the system's 160,000 associates spread across 2,700 sites of care. Find out how COVID accelerated the Ascension brand journey, what channels are keeping the team engaged and why he feels the qualitative model of marketing no longer suffices in healthcare.Learn more about your ad choices. Visit megaphone.fm/adchoices
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