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HOW THEY DID IT! Unique stories partnerships-led sales and success.Episodes
Alex Glenn
HOW THEY DID IT! Unique stories partnerships-led sales and …
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Episodes of HOW THEY DID IT! Unique stories partnerships-led sales and success.
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Agency: Speargrowth.com, B2B marketing, 20 employeesCEO: Ishaan ShakuntSituation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subseq
Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at El
Agencies: duostrategyla.com and pblcmedia.comCEOs: Taylor Kratz, Grant McNaughton, Jon FarahSituation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between tw
Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it.Result: A successful digital transformation off of a failing tech stack ont
This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my Da
When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it
In today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals. Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto. Mac has been an ou
Marco De Paulis began his career work at top digital agencies before joining Privy as their agency-partnerships lead. He’s now been spearheading Ryder Commerce’s partner program using little more than Google docs, sheets, and Salesforce. In th
Today’s episode is a look into a successful agency-to-agency partnership between two top development and design agencies; Merix Studio and Wayf Digital, and their partnerships leads; Jan Kubczak and Szymon Królikowski.This is a first for us.
In this episode, I speak to Sean Kester, Partner at In Revenue - a unique new operator-immersive capital firm obsessed with enabling founders with what their Partners have learned. I asked Sean to join me because he is a former Partnerships le
Today I had one of the most interesting discussions around a topic I don’t believe is discussed enough amongst product and leadership teams early on in SaaS growth - what happens when a PLG focused SaaS org launches into partnerships with serv
In this episode, we are going to focus on a very specific partner persona - a recently-acquired enterprise-focused digital agency - to learn how an acquisition presents new challenges and opportunities in partnerships, w/ Nick Thomson from The
How SaaS CEO’s can nurture and support a 1:1 partnerships strategy w/ Nik Sharma and Dillon Duchesne
Welcome back, everyone! I hope you enjoyed the last episode where Will Taylor and I chatted about the viability of a partnerships-led-only growth strategy. I’m the luckiest podcast host again this week because I get to speak to an ecommerce th
Will Taylor asked this question on LinkedIn;"Can you build a great company with a 100% partner-led approach?"Before we go into much detail about that question from my friend Will, we should first ask ourselves the question; "What does partner
This podcast is recorded at a perfect time for us with HubSpot and Salesforce Partner Tracks around the corner, we are working with our friends at Dealhub (represented today by channel leader Omer Fuchs, VP of Strategic Alliances) to prepare th
When your solutions partners ask and need referrals back from you in order to continue sending you referrals, here are some ways to keep that reciprocity engine going, in a manageable and scalable way.Scenario 1: You are managing hundreds of p
I cannot say enough about our guest today. Barrett King, Sr. Manager - GTM Strategy, Global Partner Ecosystem at HubSpot, joins me to run through how go-to-market with solutions partners. We’ve spent some time on previous episodes (refer to the
In this episode, I get to interview a newly-acquired agency’s founder Brandon Amoroso from Electriq, a top Shopify marketing agency, and one of his top partners, Noah Rahimzadeh who runs Partnerships at Malomo.This episode focuses on how to ma
In today’s episode, we hear from one of the best partner-marketing leaders on the planet in Mark Kilens, and one of the most experienced partnerships people coming out of sales, Airmeet's new VP of Partnerships & Channel Sales, Rhonda Scher.Rh
Logan Lyles, Head of Partnerships at Teamwork, and former VP of Revenue at a top B2B agency called Sweetfish (important context to know about him going into this), is joining us because he is having to ideat, present, gain buy-in and execute on
Today I definitely looked out for my audience and turned lemons into Lemonade. I had a podcast scheduled with Mark Kilens, CMO of Airmeet, and his new VP of Channel.... But, I forgot to invite his VP of Channel. Idiot move. This was Mark a
Today, my guests are Tim Tsao, Head of Partner Programs at Stripe, and Connor Jeffers, Founder + CEO at Aptitude 8 and A8 Labs.I get to speak to these two at a very unique stage in both of their businesses.Aptitude8 launched A8 Labs recently
Hey there partnerships people! Welcome back to another episode of Make Them Famous - where you hear from two sides of the partnerships equation.Today, I am interviewing Jason Anderson, Chief Operating Officer of Andzen - an ecommerce lifecycle
Welcome back partnerships people! Alex Glenn here, your host of Make Them Famous - the only podcast bringing you true insights from both sides of the partnership equation.Today’s episodes comes to you because of a linkedin post from the founde
Today is another version of this podcast where we get to hear from two long-time partners and uncover what they are doing to ensure ROI from their partnership.With me is one of my favorite partnerships managers Nic Romaya, Head of Partnerships
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