Higher education institutions face many of the same marketing and media relations challenges as businesses. But with the right strategies and stories, opportunities exist to break through and generate meaningful visibility that helps schools ac

Why CSR Must Evolve: The Shift Towards Purpose-driven PR

Feb 6th, 2018 6m

In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader s

In a New York minute: PR, Media and Startup Life in the Big Apple

Dec 12th, 2017 14m 55s

Nicole Bestard, executive vice president and GM of InkHouse NYC talks with host Samantha McGarry about what makes the New York City business and PR scene so exciting and challenging—from the diversity of companies and problems being solved, to

Black Friday and Cyber Monday: How to Land Media Coverage During the Holiday Season

Nov 14th, 2017 9m 39s

Lisa van der Pool, InkHouse VP and former reporter for Adweek and The Boston Business Journal joins host Samantha McGarry to talk about the Q4 holiday season, the "retail apocalypse" and what it takes to break through and secure media coverage.

Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts

Oct 31st, 2017 18m 19s

InkHouse enterprise tech PR executives Ed Harrison and Keith Giannini explore how B2B tech PR has evolved--from product news, press releases and print magazines, to integrated campaigns and people-based stories that nurture prospects through th

What's Driving Real Estate Development Beyond Boston's City Limits?

Oct 18th, 2017 10m 46s

In this episode, host Samantha McGarry and InkHouse VP of Real Estate Susan Elsbree take a tour of the hottest neighborhoods outside of Boston--from Somerville, Quincy, and Lynn to Chelsea and East Boston--and discuss how real estate developers

Emerging PR Challenges for Silicon Valley

Sep 20th, 2017 14m 44s

Silicon Valley, once the "shiny new object" driving job growth and innovation, is experiencing critical challenges. In this episode, we sit down with Jason Morris, Executive Vice President and GM of InkHouse San Francisco to discuss the three b

IT People Are Humans Too

Aug 29th, 2017 13m 55s

Business-to-business technology PR used to be scope locked on product news and feeds/speeds - but times have changed. In this episode, InkHouse’s SVP of enterprise technology, Ed Harrison, discusses the evolution of tech PR and today’s imperati

How Curiosity Drives PR Success - No Matter The Industry

Jul 25th, 2017 9m 58s

To be successful in marketing and PR, it takes a particular set of skills. Executive Vice President and General Manager of InkHouse NYC, Nicole Bestard discusses these skills, her career path, and the poetic parallels she discovered when moving

The Business Benefit of Social Good

Jul 11th, 2017 9m 31s

Social good is something that creates growth and opportunity for everyone. In this episode, InkHouse CEO Beth Monaghan interviews Alliance for Business Leadership President, Jesse Mermell on social good--how businesses can be successful while d

Love That Dirty Water: Innovation In Boston's Commercial Real Estate Market

Jun 27th, 2017 9m 26s

In this episode, InkCast host Samantha McGarry sits down with InkHouse VP and former Boston Redevelopment Authority Director of Communications Susan Elsbree, to talk all things commercial real estate market in Boston. They touch upon the import

Making the Leap from Traditional PR to Integrated Digital Marketing

Jun 14th, 2017 8m 49s

The PR industry as a whole is challenged with making the leap from traditional public relations to the world of digital marketing. CMOs ponder how to integrate the different elements of their marketing mix and the best kind of agency to work wi

PR Measurement & Social Media In The Digital Age

Jun 1st, 2017 15m 43s

This InkCast episode features conversations with InkHouse measurement guru Kate Bachman and social media expert Sarah Mitus. Bachman shares the strategies, methods and new technologies available to help PR develop metrics that tie to business i

PR in the Post-Truth Era - The New Crisis Management

May 31st, 2017 18m 4s

In this inaugural episode of the InkHouse InkCast series, InkHouse CEO and Co-founder Beth Monaghan sits down with SVP and host Samantha McGarry to explore the state of PR and crisis communications in the post-truth era. The discussion leads to

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