In this episode, we are joined by Greg Randall, Managing Director & Senior Digital Strategist at Comma Consulting, the author of ”Improve Customer Experiences to Drive Online and In-Store Sales: The 10 Principles to Achieve Customer Experience Success,” and a seasoned expert who has been contributing to the education of the business community for over two decades. Drawing from his wealth of experience, Greg shares how to approach business transformation strategically, leveraging customer-centric data in decision-making and paving the way for success from a client standpoint.

Tune in  as we also discuss:

• How understanding the consumer journey can provide key insights into the gaps in the online channel
• The delicate balance between customer needs and business objectives in the ecommerce space
• Why are most businesses not maximizing the potential of their online channels, and what steps to take to address this issue