Hanna Rauch
Let's Talk Socials!Episodes
Episodes of Let's Talk Socials!
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Evergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra on how we can use
No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnic
Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We
You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram! You'll discover: Industry benchmarks for reach on Instagr
Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media. You'll di
Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money?You'll
This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can le
LinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn
Most small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters a
Ami is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in yo
Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my f
Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape
Ever wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). T
In this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying
As we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this episode. Thank you so much for tuning
2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024 🥳You'll discover...Which of my predicted trends from 2023 have become realityWhat my predictions are for 2024What th
Inclusivity is a hot topic in the online space yet many businesses struggle with it. In this episode, I interview Jay Brooker who, in her own words, is a disabled, neurodiverse, queer mum & business owner who works with women & LGBTQ++ folk in
Both email and social media marketing are essential for e-commerce brands. In this episode, I talk to Lisa Davey from Wild Mustard about how to use both channels effectively & what makes them a match made in heaven.You'll discover:Why you shoul
"Messaging" is one of THE buzzwords business coaches love to use on Instagram. But what does it actually mean? And why do we need to make sure we nail it? Messaging coach Hayley Maxwell talks to me about all that and more in this episode. You'l
To take a social media break over the holidays or not to take a break - the ever-discussed question on Instagram. In this episode, I discuss the pros and cons as well as what you can do to prepare - regardless of the option you choose. I'm also
Everyone talks about the importance of building a community around your brand but how do we actually do that? And why is a community crucial in a moment of crisis? That and more is what I talked about with Charlotte in this episode. You'll disc
Adria Green from Grahn Creative has a superpower: she looks at her clients' digital marketing in a holistic way and connects all the pieces to form one well-working puzzle. In this episode, I talk to her about why a holistic digital marketing a
Laura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG br
This episode is a more personal one. I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a rev
"Buy my course so you can also build a 7-figure business!" is just one of the sketchy marketing techniques we see on social media every day. In this episode, I talk to Hannah Horner about money marketing and other red flags when it comes to Soc
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