The Automation Mystery

Marketing automation isn’t really about the mechanization of communications, it’s about helping as many families as your community possibly can. There are two universal truths in marketing, says my guest in this episode, Sean Leonard, CEO of ActiveDEMAND:
1) We have too much information; and,
2) Everyone needs help.

With that in mind, our jobs become making marketing better, infusing it with the creativity, inspiration and sense of trustworthiness that helps older adults connect, get help before even having a conversation with a care community and make great decisions about their future care. Yet too often we inadvertently erode trust with inconsistencies in messaging and timing of delivery of communications. Listen in to learn everything from how to build trust at scale to how to make that very first call a win every time. 

 Follow Sean: www.linkedin.com/in/leonardsean/ 

Get details on ActiveDEMAND: www.activedemand.com/senior-living/