The Empathy Mystery
Empathy is the ability to understand and share the feelings of another. Brené Brown writes in Atlas of the Heart, “If research is going to serve people, it has to reflect their experiences.” What if marketing analytics and digital efforts are only half the picture? What about the people we serve, what about their experiences? How can we collect data qualifying those experiences, acknowledge the ambivalence felt by the folks we serve and inspire them to confidently take the next right action? My guest in this episode is Alexandra Fisher, illustrator, painter, data maven and co-founder of Sherpa’s training and CRM technology whose design and functional specifications promote connection in senior housing sales relationships. She and I sat down to discuss how to put data behind relationship marketing and the importance of balancing digital marketing with relationship marketing efforts.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More