Today we speak with Lomit Patel, VP of Growth for IMVU, a 3D Avatar Social Networking App. We dive into how he manages the growth, user acquisition, retention, and monetization of the desktop and mobile app.Also, we go into how he turned the c

MightySignal CEO Ryan Buckley on Mobile SDK Trends, Tracking Billions of Install Events & 10k+ SDKs, and Up-And-Coming Mobile Ad Platforms

Nov 17th, 2019 40m 16s

Today we interview Ryan Buckley, CEO of MightySignal. We go into the founding of MightySignal, how Ryan was installed as CEO by a Private Equity Firm, and his previous start-ups where he raised over $18M.We dive deep into SDK intelligence, Pri

Kayzen CEO Tim Koschella (ex-Applift CEO) on Bid Shading, Self-Attributing Networks, and the Differences Between In-App Vs Mobile Web Performance Media Buying

Oct 29th, 2019 26m 50s

In today's episode, we interview Tim Koschella, CEO of Kayzen. Tim was previously the CEO/Founder of Applift, a large Mobile Performance Ad Network that he founded in 2012. We discuss his new programmatic in-house bidder solution for advertise

Yield Optimization Secrets, and Ways to Maximize your Mobile Video CPMs with Bryan Golkhajeh, Founder of AdAlpha Technologies

Oct 15th, 2019 34m 24s

For today's podcast, we interview Bryan Golkhajeh, Founder & CEO of AdAlpha Technologies.Bryan was previously Senior Director of the AdColony Ad Exchange, and worked with all external partners from DSPs, to Ad Networks, and Publishers. We go i

Credit Karma's Vishal Korlipara on Hitting 100M Registered Users, International Expansion through UA, and being the Largest Financial Affiliate Network in the World

Oct 1st, 2019 31m 34s

This week we interview Vishal Korlipara, Growth Marketing Manager at Credit Karma. We dive into Vishal's background in finance and the digital agency world, before eventually joining Credit Karma.We go into Credit Karma hitting 100M registered

YouTube Videos, Micro-Influencers, & Tik-Tok with Josh Zhang Founder/CEO @ Gainfluence, Product Manager @ Dropbox

Sep 10th, 2019 34m 14s

We're sitting here with Josh Zhang, Founder/CEO of Gainfluence - an influence marketing company primarily focused on Youtube and Instagram, and also a Product Manager @ Dropbox Business focused on growing revenue with Dropbox Paper through in-p

Deep Funnel Events, Incent Traffic and Yield Analysis with Sophia Cao, User Acquisition Manager

Aug 28th, 2019 33m 41s

Welcome to this mobile performance podcast; this time we're talking with Sophia Cao - a user acquisition manager and mobile performance specialist who helped companies such as PennyPop, Machine Zone and SuperLuckyCasino scale their user base.

Using Network Effects and Device Graphs to Detect Fraud - Branch Metrics - Mike Molinet (Founder/COO)

Aug 12th, 2019 34m 57s

Founder and COO of Branch Metrics, Mike Molinet, talks with us today about what's next at Branch, their Tune acquisition and challenges. Started in 2014 as they were building an app and saw all the challenges in mobile and across devices that n

Marketing Asian Games to Western Markets & Finding UA's Magic Bullet - Robert Garfinkle - Sr. User Acquisition Manager @ NEXON M

Jul 30th, 2019 26m 36s

Today's podcast brings us Robert Garfinkle who helps manage UA @ Nexon M - one of the worlds biggest gaming publishers in both Asia and Western markets. Robert's experience is heavily built on helping bring and translate Asia-based games into i

Marrying Metrics to Combat Mobile Ad Fraud, Industry Challenges and Scaling A Network with Erin Cole, Head of US Partnerships @ TAB

Jul 8th, 2019 31m 45s

In today's podcast, we get some insightful knowledge from Eric Cole, Head of US Partnerships for TAB, on helping run four mobile ad networks and seeing the various stages through out. From AdPerio, to AdAction, BlueTrackMedia onto TAB which wa

New Fraud Detection, $7M daily spend blocked and the App store explosion with Appsflyer's very own Ben Roodman

Jul 1st, 2019 31m 14s

Ben shares his knowledge in the mobile attribution space as well as his time at Appsflyer. From being a small fish to a big whale in the mobile ad tech industry and now one of the top 10 largest SDKs in Google Play store to $100M in ARR. He t

Pricing Digital Audio: Kim Shelton on her time at CBS, Pandora, Clear Channel, and now Fyber

Jun 24th, 2019 31m 33s

From an on-air radio host (called 'Original Gangster' one of the first types of influencers!) to Pandora, and now her new career at Fyber - Kim talks about how radio is priced, some of her eye-popping $5M deals sold and why Pandora ultimately w

Blackhat, Affiliates, and Experimental Budgets w/Trevor Laehy, Director of Growth Marketing @ AnchorFree

Jun 17th, 2019 34m

Trevor Laehy discusses how to find pockets of inventory that works with your brand, and work to scale that up with various models, in terms of budget and pricing strategy to payout structures (agency fee vs CPI/CPA payouts). He started at Yume

Blackbox UA to $100M in Revenue, Nebojsa Radovic - Director of Performance Marketing @ N3TWORK

Jun 10th, 2019 39m 23s

Nebojsa Radovic, Director of Performance Marketing, officially announcing the launch of the Scale Platform, a suite of tools that programmatically builds ad creatives, constructs ad campaigns, automates the optimization of those campaigns, and

Crypto, Misinformation and Channel Diversification: Coinbase's James Peng, Head of Performance Marketing on Scaling Cryptocurrency Trading to the Masses

Jun 3rd, 2019 38m 35s

In this weeks podcast, we hear from one of the leading gurus in the mobile marketing industry today: James Peng, who currently heads Performance Marketing for Coinbase and previously lead Match Group (Tinder, OKCupid) and Storm8 (gaming). Prio

Gamifying Utility Apps to Increase Retention and More with Hubert Yee: PSafe's Senior Growth Marketing Manager

May 27th, 2019 35m 42s

In this weeks podcast, we hear from PSafe's Senior Growth Marketing Manager - Hubert Yee, on growing a utility app's userbase whilst managing to keep retention high and fraud low. Hubert started in web-based and downloadable games, worked at M

Device Spoofing, Uncovering a Massive Attribution Fraud Scheme and More with Garrett MacDonald, EVP Sales @ Kochava

May 20th, 2019 40m 45s

Garrett MacDonald, the face of Kochava - one of the largest and completely bootstrapped mobile attribution platforms - talks about what's coming and their most recent product launches not just in mobile attribution but web, CTV, connected cars

How to Spend $1B on Google: Hired.com's Chuck Nguyen on Growth Marketing

May 13th, 2019 34m 29s

Chuck Nguyen, Director of Growth Marketing @ Hired, joins us in this episode to share his latest work, tools and knowledge for spearheading growth for the #1 technical hiring platform in market today. He got his start at Google 15 years ago in

Driving in the Fast Lane: Turo’s Adam Miller on Managing Growth For The World's Largest Car Sharing Marketplace

May 5th, 2019 29m 36s

Adam Miller, Head of User Acquisition for Turo, talks about his current efforts in scaling growth for the worlds largest car sharing marketplace. From the Agency world to Mobile and Travel UA, he gets knee deep in strategies, that you too can

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