Scarlet Batchelor is a brand strategist and consultant in the wellness industry. After 8 years as a product manager at New Balance, she left to found the app-based fitness platform Coeo. Other prior roles include VP Brand Experience at Hydrow and CMO at Liteboxer, for which she was named a Business Insider CMO to Watch in 2021. These days Scarlett works as a consultant, lending her expertise to wellness products and brands that excite and inspire her.

Episode Highlights

• How Scarlett’s experience growing up as an athlete influenced her professional life
• The most engaging elements of startup work
• How she went from Hydrow beta tester to Vice President of Brand Experience
• Technology as a scale factor rather than a replacement for personal relationships
• Delivering experiences that leverage both the energy of in-person connections and the efficiency of remote models
• Finding the digital equivalent of a “high five”
• How to lead with listening
• Scarlet’s 3 big takeaways from starting her own company
• The entrepreneurial challenge: knowing when to be flexible and when to be steadfast
• The latest sport to capture her heart
• Current industry innovations, and upcoming developments Scarlet’s looking forward to
• Connecting with other female leaders through the Chief network, and the mission behind Scarlet’s new podcast, Brand New Women

Links 

https://www.linkedin.com/in/scarlet-batchelor

https://liteboxer.com

https://hydrow.com

https://coeofitness.com