Scarlet Batchelor is a brand strategist and consultant in the wellness industry. After 8 years as a product manager at New Balance, she left to found the app-based fitness platform Coeo. Other prior roles include VP Brand Experience at Hydrow and CMO at Liteboxer, for which she was named a Business Insider CMO to Watch in 2021. These days Scarlett works as a consultant, lending her expertise to wellness products and brands that excite and inspire her.
Episode Highlights
- How Scarlett’s experience growing up as an athlete influenced her professional life
- The most engaging elements of startup work
- How she went from Hydrow beta tester to Vice President of Brand Experience
- Technology as a scale factor rather than a replacement for personal relationships
- Delivering experiences that leverage both the energy of in-person connections and the efficiency of remote models
- Finding the digital equivalent of a “high five”
- How to lead with listening
- Scarlet’s 3 big takeaways from starting her own company
- The entrepreneurial challenge: knowing when to be flexible and when to be steadfast
- The latest sport to capture her heart
- Current industry innovations, and upcoming developments Scarlet’s looking forward to
- Connecting with other female leaders through the Chief network, and the mission behind Scarlet’s new podcast, Brand New Women
Links
https://www.linkedin.com/in/scarlet-batchelor
https://liteboxer.com
https://hydrow.com
https://coeofitness.com