#15. Product planning: how to develop your 'idea' into a real thing people will actually buy
#15. Product planning: how to develop your 'idea' into a real thing people will actually buy
#15. Product planning: how to develop your 'idea' into a real thing people will actually buy
Season 2: 'Product development', Episode 3
'Product planning' is a key step in the product or service development cycle. In this episode design experts & leading entrepreneurs reveal how to take your raw idea into an actual thing people will buy.
Guest Bios:
Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au
Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.
What to listen out for:
1.52 Google Glass story
8.56 Venn diagram of 3 x core product strategy concepts
9.34 'Externalities' defined & explained
11.39 'Differentiating & diffusing' - key step in product planning
14.21 How long it takes to do product planning properly
16.08 THE NERD-O-METER recurring segment
19.44 'Empathy mapping' - a key step in the product planning phase
25.59 How & why the agile framework was developed
32.20 Psychometrics vs demographics in product design
39.02 What is 'wireframing'?
41.43 The importance of first principles in product development
47.10 Closed beta testing vs open beta testing
53.15 NERD UNDER PRESSURE - recurring segment
Resources & links:
- Google Glass story https://en.wikipedia.org/wiki/Google_Glass
- Don't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4
- Agile product development https://en.wikipedia.org/wiki/Agile_software_development
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This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy
From The Podcast
Nerds of Business
Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.About The Host...Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacyJoin Podchaser to...
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