Season 2: 'Product development', Episode 2

A good business idea or new product/Service is just the start. In this episode Product Design experts & leading entrepreneurs reveal how to validate your idea - & avoid problems.

Guest Bios:

Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

What to listen out for:

1.55 The story of the E.T video game product fail

10.45 Definition of product validation

13.01 The three lenses of validation: usability, desirability, feasibility

16.42 Minimum marketable product (MMP) vs Minimum viable product (MVP)

19.12 The principle of 'inclusive design'

22.37 How to validate a product idea just using Facebook ads

25.59 The 'f*ck yeah' approach to product validation

30.32 FEATURE STORY: Sleepphones product validation & ideation

42.52 NERD UNDER PRESSURE - regular segment with Mina Radhakrishnan

Resources & links:

1. E.T video game story https://www.npr.org/2017/05/31/530235165/total-failure-the-worlds-worst-video-game
2. https://en.wikipedia.org/wiki/E.T._the_Extra-Terrestrial_(video_game)
3. Minimum viable product (MVP) https://en.wikipedia.org/wiki/Minimum_viable_product
4. The Lean Start Up book http://theleanstartup.com/principles

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