New Technique is an interview show and blog where we seek out a candid look at the background and the makeup of elite operators of SaaS software companies and businesses.

The content should appeal to both early stage and later stage Founders, as well as seasoned operators.

We sit down with CEOs, VP of Sales, AEs, and more - where we look at how they got to where they are and what helped them along the way.

We cover Investing, Side Hustles, and Hobbies, but focus primarily on Sales, Go to market, and specifically in season 1: trends like Product Led Growth (PLG) and what it may mean.