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Episode 10: Bo Borland, former SVP of Global Solution Engineering at Salesforce, now CEO @ Playbuilt

Episode 10: Bo Borland, former SVP of Global Solution Engineering at Salesforce, now CEO @ Playbuilt

Released Friday, 29th September 2023
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Episode 10: Bo Borland, former SVP of Global Solution Engineering at Salesforce, now CEO @ Playbuilt

Episode 10: Bo Borland, former SVP of Global Solution Engineering at Salesforce, now CEO @ Playbuilt

Episode 10: Bo Borland, former SVP of Global Solution Engineering at Salesforce, now CEO @ Playbuilt

Episode 10: Bo Borland, former SVP of Global Solution Engineering at Salesforce, now CEO @ Playbuilt

Friday, 29th September 2023
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In episode 10, Bo Borland, former SVP of Global Solution Engineering at MuleSoft and Salesforce and now the CEO of Playbuilt, sits down for a fun tour around enablement, building playbooks for success, and what great teams are able to achieve by getting clear on the charter.

You’ll also enjoy his focused investing strategy, the early moments of his career, tips on 529 savings plans and video editing tools.

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New Technique

New Technique is an interview show and blog where we seek out a candid look at the background and the makeup of elite operators of SaaS software companies and businesses. The content should appeal to both early stage and later stage Founders, as well as seasoned operators. We sit down with CEOs, VP of Sales, AEs, and more - where we look at how they got to where they are and what helped them along the way. We cover Investing, Side Hustles, and Hobbies, but focus primarily on Sales, Go to market, and specifically in season 1: trends like Product Led Growth (PLG) and what it may mean.

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