Unlock the secrets to working smarter, not harder, in the transportation and logistics industry with insights from Michelle LeBlanc, Founder and CEO of Drop & Hook. Michelle shares her key takeaways from the TMSA ELEVATE Conference, focusing on how AI can revolutionize how professionals manage increasing responsibilities with limited resources. You'll learn about the specific functions and limitations of AI tools and the critical evaluation necessary for effective social media management.

Curiosity drives success, especially in marketing. We explore the importance of asking "why" when setting digital marketing goals and delve into the practical aspects of tracking and measuring campaign successes. From using tools like HubSpot and UTM codes to the value of full-funnel reporting, this segment provides a comprehensive guide to understanding your marketing impact. Plus, discover the benefits of engaging directly with new customers to validate tracking data and refine your strategies.

Effective communication within an organization can bridge gaps and foster collaboration. We'll discuss strategies for marketers to translate their efforts into language that resonates with non-marketing departments, building internal personas to convey value and learn how to align with sales teams and enhance employer branding. Finally, stay updated on TMSA initiatives, including the prestigious Mountain Mover Award, and celebrate excellence in sales and marketing with us. Special thanks to Michelle LeBlanc for her invaluable insights and contributions.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.