Apps for Rx Adherence & Outcomes SupportPharmaguy interviews Rob Dhoble, CEO of Adherent Health, LLC., about Mobile Health LibraryTM (MHL), which is a HIPAA privacy-protected mobile app platform built for the unique education, service, and support needs of health-related customers, including patients, health professionals, caregivers, and consumers.MHL Key Facts:MHL apps can include valuable discounts and savings.MHL apps can help patients better understand their health, health conditions, and related treatments.MHL apps can be received via email or SMS from a healthcare professional, friend, family member, or loved one.MHL apps may receive direct-to-app updates.MHL apps are confidential, meaning that user identity remains unknown to medication, medical device, and medical diagnostic product sponsors.MHL app "tags" may be placed on posters, printed materials, advertisements, websites, or brand-related packaging.MHL apps can be shared with friends, family, and loved ones via email and SMS.Questions/Topics of DiscussionWhy are there so few successful pharma brand patient support apps?What are patients, doctors, and payers looking for in mHealth apps?Good privacy practices & pharma industry trust issuesOutcomes tracking using de-identified patient/app engagement dataApp building vs. app marketing: Which is best for Pharma?