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Podcast Your Business

Independent Podcast Network

Podcast Your Business

A weekly Business, Marketing and Entrepreneur podcast featuring Sunny Gault
Good podcast? Give it some love!
Podcast Your Business

Independent Podcast Network

Podcast Your Business

Episodes
Podcast Your Business

Independent Podcast Network

Podcast Your Business

A weekly Business, Marketing and Entrepreneur podcast featuring Sunny Gault
Good podcast? Give it some love!
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Episodes of Podcast Your Business

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Figuring out the editing process can give even the best podcasters a bit of anxiety. Should you do the editing yourself? Should you hire someone else? Should you rely on AI and other tools to help you? If hiring an editor isn't in your budget,
It's a new year. It is a time when many people start new podcasts-- and experienced podcasters think about what they want for their shows in the year ahead. Regardless of the decisions you make, we all want the same thing.... to have a successf
As your podcast starts to grow, you may be thinking about working with podcast advertising agencies to help you connect with brands. Working with agencies can definitely put you in front of brands, but how does this impact your bottom line? A
If you want listeners to keep coming back and listening to your show, then you need to have a solid episode format. This is the structure for your podcast, and it's something most people are subconsciously looking for when they're listening to
Promoting your podcast is important. But for many of us, it's not a priority. After all, you've poured your heart and soul into the content. Shouldn't the promotion be someone else's job? Luckily, you just got a random email from someone claimi
2.2 billion dollars. That's how much money is expected to be spent on podcast advertising this year, in 2023. And if you're listening to this episode, you're probably expecting or hoping that a portion of that money makes it into your own pocke
Podcasting can sometimes feel like a lonely sport. Right now, I'm by myself, sitting behind a microphone, recording in my garage. I'm picturing you, the audience, but I can't actually see you or interact with you. That's why having a podcast c
Before you commit to this whole "podcasting thing", it's a good idea to really think about the financial risks. You need to know what to expect so you don't get in over your head financially. That will probably be the death of your podcast and
How long should your podcast episodes be? This is a question I get asked a lot. And it's a difficult question to answer because there is NO right answer. There is no one-size-fits-all recommendation for podcast length. But there are some factor
So, you're thinking about creating some swag for your show--- also known as podcast merch. Lots of creators do this, whether you're a podcaster, Youtuber, gamer, or some other form of content creation. But is creating merch a smart move for you
Working with advertisers is the most common way to make money with your podcast. And if that's something you want to do, then it's important to start planning as early as possible. Even if you're show isn't ready for advertisers yet--- there ar
Picture this. Your company is suddenly hit with a PR crisis. You've got to get information out to the public, and fast. And you need to make a good impression or things will start to get ugly. Podcasts are a great tool to help you do this quick
You just finished creating an amazing episode for your podcast- and now it's time to tell the world about it. You could just grab a link and post it, but is that enough to make people click for more? Audiograms are one way of sharing a clip fro
The term "artificial intelligence" may seem a little sci-fi, but AI is probably powering many of the tools you use on a daily basis. It can also help you create your podcast episodes- whether you need ideas for topics, you're editing your episo
Podcasting can sometimes feel like a very lonely sport. Attending podcast conventions and events is a great way to get out from behind your microphone and interact with podcasters all over the world! Some events also have different vendors so y
Podcast guests are a great way to engage listeners, provide different viewpoints, and help more people find your show. But if you want your guests to have a good experience, then you need to be organized, and you need to provide clear instructi
Picture this. You order something on Amazon, which is supposed to arrive on a certain day at a certain time. So, you wait patiently. But then the day comes and your package is nowhere to be found. It's a bit of a bummer, isn't it? That's how po
Successful podcasts have strong podcast hosts. They engage the audience, interact with potential guests, and lead everyone through the episode. One could say your podcast host is the backbone of your podcast. If listeners don't like your host,
You've been investing time and energy into your show... and now it's time to make some money for all your hard work. Most podcasters automatically think about working with advertisers and creating commercial spots for their podcasts. You could
When podcast listeners are searching for specific content, they usually use the podcast app's search feature to find it. And the results that pop up, come from three different spots in your podcast RSS feed, including your episode title. Which
If you've worked in digital advertising, you've probably heard of the IAB, which stands for Interactive Advertising Bureau. They create standards on how digital ads should be tracked. They oversee all online advertising, including display ads o
Every now and then, you'll see a headline about some celebrity who's making millions of dollars with their podcast. Which sounds incredible. I mean, who wouldn't want to make lots of money recording in your garage while still in your pajamas? B
Every podcast has a show format. Your format is what guides your audience through the content. And if you didn't have a show format, your podcast would be pretty confusing. So, what are your options and how do you know which type of show format
You've created some episodes for your new podcast, and now it's time to share them with the world. Since podcasts are free, you want to be in as many places as possible. Allow your audience to find you on their favorite podcast apps. So, how do
If you're serious about getting the word out about your podcast- then you need to create a media kit. If you do it right, your media kit can make a great first impression of your podcast. It can help you get amazing guests on your show and can
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