This is the final episode on this little journey we're taking together as I tell you all the secrets behind the Wendy's Twitter account. In this last little nugget I talk about Wendy's Facebook and the crazy boomer memes, the Wendy's TableTop R

Grand Prix

Apr 4th, 2024 18m 43s

Wendy's changed the game of social media forever with how they used Twitter, but eventually every other brand followed suit. So, we changed the game again by being the first brand to go live on Twitch. Fortnite was holding a Food Fight event th

National Roast Day

Apr 4th, 2024 19m 28s

It's not every brand holiday people care about. In fact, they care about none of them. That was until Wendy's launched their holiday National Roast Day. You've heard all about the savage replies from the brand account, and now is your chance to

webeefin?

Apr 4th, 2024 17m 39s

We took the Wendy's Twitter voice off the platform and put out a mixtape. After getting into a clapback rap battle with Wingstop it was only a matter of time before Wendy's drop its chart topping album. This led to my first trip to Cannes and t

18 Million Retweets

Apr 4th, 2024 16m 40s

After the first explosion of attention crashed down on the Wendy's Twitter account, one kid arrived in the wake looking for a year's supply of chicken nuggets. That kid, Carter Wilkerson, better known to the World as #NuggsForCarter. This curly

The Tweet Heard Round the World

Apr 4th, 2024 24m 4s

Getting started on the Wendy's account wasn't overly intimidating because it hadn't become what it would yet. In this episode I talk about my entrance into advertising, The Browning, I'm a Snake, getting hired at VML, working with Amy Brown and

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Trailer: Roast Me: The History of the Wendy's Twitter Account

Feb 28th, 2024 1m 4s

Matt Keck is the Wendy's Twitter Guy. Not the only person who worked on Wendy's Twitter, but the primary person behind the curtain with Twitter Fingers to spare. Now after leaving his job as a Creative Director on the account after nearly 11 ye

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