In this episode, I interview Michael Ramirez, who is based in Austin, Texas. Michael is the Founder & CEO of evisio, which is an SEO Management platform for teams that want to get more done.

In the interview, Michael discusses:

[+] How he pivoted from offering SEO consultancy services to a more scalable solution with a SaaS product that automated the SEO processes.

[+] How he bootstrapped the SaaS product by using capital from his SEO consulting business.

[+] Why you should validate product-market-fit before seeking VC funding.

[+] The lesson he learned about first building smaller tools initially to start building a following and a community to grow the main product.

[+] How he managed to convert some of his existing consulting clients into beta users of the SaaS product to start building a customer base.

[+] How he uses SEO and content marketing to acquire new customers.

[+] How evisio helps SEO teams easily identify opportunities on their client's websites

[+] His thoughts on the new success measures of SEO.

[+] Some of the misconceptions he's noticed about SEO and Google.

[+] Plus lots more...

http://www.SaasStartupStories.com

https://www.evisio.co/

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