On this week’s SBI Insider Podcast we discuss a topic critical to building your strategy and making your number.  Joining me in this discussion is my colleague George de los Reyes, Principal from SBI. Together we discuss the approach to market research for companies with aggressive revenue growth goals.

Market research is mission critical to winning in the market place, and against your competition. It should influence your overall sales strategy, and guide how you allocate resources. Listen as we discuss the steps to understand your market, industry, competitors and customers. Throughout the episode, we will also hear from other executive leaders on the importance of thoroughly understanding your market place.