Today's guest is Stella Xu, our new Investment Associate at Main Sequence Ventures. She most recently worked for The Trade Desk, a hyper-growth Nasdaq listed company in the digital media space as a media trader. She is an expert in helping businesses scale their online acquisition. Stella has also been named as the 30 under 30 and a woman to watch by the online marketing authority site B and T.

Stella Xu, Investment Associate at Main Sequence Ventures

In this episode, Stella shared her experience in helping businesses grow revenue through real-time trading campaigns. She discussed the cost-efficient strategies startups can use to target their most relevant users with personal messages.

Tell us about how you got started?

So you are an expert in programmatic real-time trading of online advertising, when you get a new client how do you go about growing their business?

I know for one company you managed to increase their revenue 20x, without mentioning names how did you go about doing that?

So if I am a startup and I am getting started with digital marketing, what is my first step?

How do I make sure I don’t burn all my cash, some estimates indicate that 40% of VC money in Silicon Valley goes into Google and Facebook, how do I avoid burning my budget?

What are the top 3 things a new entrant needs to get right in their online marketing?