Today's guest is Stella Xu, our new Investment Associate at Main Sequence Ventures. She most recently worked for The Trade Desk, a hyper-growth Nasdaq listed company in the digital media space as a media trader. She is an expert in helping businesses scale their online acquisition. Stella has also been named as the 30 under 30 and a woman to watch by the online marketing authority site B and T.
Stella Xu, Investment Associate at Main Sequence Ventures
In this episode, Stella shared her experience in helping businesses grow revenue through real-time trading campaigns. She discussed the cost-efficient strategies startups can use to target their most relevant users with personal messages.
Tell us about how you got started?
So you are an expert in programmatic real-time trading of online advertising, when you get a new client how do you go about growing their business?
I know for one company you managed to increase their revenue 20x, without mentioning names how did you go about doing that?
So if I am a startup and I am getting started with digital marketing, what is my first step?
How do I make sure I don’t burn all my cash, some estimates indicate that 40% of VC money in Silicon Valley goes into Google and Facebook, how do I avoid burning my budget?
What are the top 3 things a new entrant needs to get right in their online marketing?
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