seniorlivingmarketingperspectives
Senior Living Marketing PerspectivesEpisodes
Episodes of Senior Living Marketing Perspectives
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Senior Living Marketing Perspectives: Social Media Marketing with Kerri-Anne Pendergast Episode Summary: In this episode, Debbie Howard talks with Kerri-Anne Pendergast, Director of Social Marketing at Senior Living SMART, about the evolving
Senior Living Marketing Perspectives: Consumer Perceptions of the Buyer JourneyEpisode Summary: In this episode of "Senior Living Marketing Perspectives," host Debbie Howard from Senior Living Smart welcomes Jamison Gosselin, a 20-year senior
Senior Living Marketing Perspectives: Behavioral Science in MarketingEpisode Summary: In this episode of "Senior Living Marketing Perspectives," host Debbie Howard from Senior Living Smart welcomes Nancy Harhut, Co-Founder and Chief Creative
Episode Summary: In this episode of "Senior Living Marketing Perspectives," host Debbie Howard from Senior Living Smart welcomes Maureen Longoria, Co-Founder of Live Now Relocation. Together, they dive into the complex process of relocating to
Senior Living Marketing Perspectives: Marketing Systems that Drive Predictable Growth with Sarah Nay
Episode Summary:In this episode of Senior Living Marketing Perspectives, Debbie Howard interviews Sarah Nay, the Chief Operating Officer of Duct Tape Marketing and the founder of Spark Lab Consulting. They discuss the significance of having a
Episode Summary:In this episode, host Debbie Howard engages in a conversation with Scott McCorvie, founder of Vita Senior Living and Generational Movement, about his mission to improve lives in the senior living industry. Scott shares his pas
Episode Summary: This episode explores the current state of AI in marketing, its use cases, limitations, and the future potential of AI in shaping marketing strategies. Debbie Howard and John Jantsch discuss various aspects of AI in marketing
Topics Discussed and Key Points: In this episode of "Senior Living Marketing Perspectives," host Debbie Howard and guest Chris Zook delve into the topic of using Google Ads for senior living communities. They discuss the importance of differen
Topics Discussed and Key Points:Why your senior living community needs to be using technologySimplifying the move-in process by digitizing the move-in packetThe importance of record keeping in a digitized systemHow digitized processes can r
Topics Discussed and Key Points:Storytelling versus pitchingUsing the and/but/therefore framework to level up all of your communicationsCreating your ABT storyWhether to have two separate messages—one for the adult child, one for the parent
Topics Discussed and Key Points:Turning data into great messages that grow your companyReconciling keywords that people search for with the keywords you use to describe your businessThe impact of the pandemic on the senior living industryTr
Topics Discussed and Key Points:What is a Google Business Profile Gold Product Expert?Elevating your local search rankingThe importance of keyword researchBuilding authority in your industryTaking advantage of voice searchGetting to page
Topics Discussed and Key Points:Why you should treat your business listing on GBP as an extension of your websiteOptimizing your listingMaximizing user experienceUnderstanding GBP’s Insights and utilizing UTM tagsHow reviews impact your ra
Topics Discussed and Key Points:The senior living industry from a sales perspectiveFive situations prospects find themselves inTailoring your message for lead acquisition versus lead nurturingAttributes of the best salespeople in the senior
Topics Discussed and Key Points:Is print dead?The basics of a successful direct mail campaignIntegrating online and offline marketing seamlesslyMeasuring the success of a campaignLittle touches that set your printed material apartEpisode
Topics Discussed and Key Points:How to use trusted marketing channels more creatively todayAttracting young talent into the senior living space for the long-termThe case for providing training for emotional intelligenceHow to make employees
Topics Discussed and Key Points:What can we do with lists these days?How to attract high-value clientsWhat to know about list pricingWhat ailment data tells usMarketing to the independent living adult versus their adult childReaching out
Topics Discussed and Key Points:Good news for senior living communities in 2021Why market analysis is valuable to senior housing providersPenetration rates between different types of providersWhy developers should consider building smaller,
Topics Discussed and Key Points:Operating in a completely virtual environmentHow salespeople can effectively address concerns related to COVID-19Introducing empathy in the call and building a genuine relationship with the prospect with a no-
Show Notes: Senior Living Marketing Perspectives - Jay BuerckTopics Discussed and Key Points:How the pandemic has impacted organic and paid search in the senior living spaceDifferences between Google and Bing for paid searchHow to maximize
Topics Discussed and Key Points:Why Julie decided to write a book specifically about the Regional Director roleHow Regional Directors can develop productive relationships with different departmentsHow Regional Directors can plan their site v
Topics Discussed and Key Points:How businesses can communicate with their target market to design better servicesCreating an environment that makes prospects stay comfortable while in the pipelineTried-and-true advice for all sales professio
Topics Discussed and Key Points:How Sagely’s platform adds convenience for everyone in a senior care facilityThe importance Sagely places on personal, one-on-one connectionHow operators can take advantage of Sagely’s technology to reduce pro
* Due to technical difficulties, we ask that you please watch this episode on our YouTube channel * Topics Discussed and Key Points:Looking at the science of conversion and not just the artUsing behavioral science to understand the thought p
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