eskimosoup’s Managing Director John Gilbert speaks with Dr Kathryn Scott, Chief Executive of Yorkshire Cancer Research. In a fascinating discussion we discuss how as a society we are doing with lowering cancer risk, screening, awareness, diagn

Creating a media brand that some people will hate

May 20th, 2020 10m 28s

John introduces the concept behind the DBAD (Don't be a dickhead) movement that analyses our behaviours to try to make the world a better place. This podcast covers mission and purposes along with the risks of associating yourself with a brand

5 ways to create social good when you can't do your job

May 13th, 2020 5m 52s

Whilst many communications workers have never been busier, we're in a time when others don't have the resources or have have even been furloughed during the COVID-19. John describes 5 things he feels all communicators can do to create good duri

How a local campaign film series got over 4 million views

Apr 19th, 2020 10m 27s

John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.5 lessons learned include: making films about issues people care about

5 things we’ve learned about communications during the Covid-19 lockdown

Apr 14th, 2020 10m 58s

Thanks to all of the amazing NHS, VCS and DIY communicators who are helping keep everyone safe and sane at this time! John shares his thoughts and experience on simplicity of message, enabling people to demonstrate they support a cause, the ris

Playing your part in a positive community

Mar 24th, 2020 30m 7s

In another timely episode, we discuss why and how you can give back to your community.If ever there was a time where we need a sense of belonging and can find purpose by acting in a way that helps others it is now. Fortunately, co-founder of HE

Supporting children's thoughts and feelings in these torrid times

Mar 18th, 2020 23m 55s

Special episode: What are the opportunities to make the Covid-19 virus as positive an experience as possible for young people? Practical advice is shared as John speaks with Sue Altass a specialist in Mental Health & Mindset for business and th

Breaking the bonds of grooming and sexual exploitation

Mar 9th, 2020 54m 43s

In an extended podcast; John speaks with Viv Blackledge, specialist at Cornerhouse discusses the complex challenge of supporting young people experiencing grooming and sexual exploitation. Viv explains the tactics abusers use to prey on and con

Getting Girls and Women into Manufacturing and Engineering

Feb 24th, 2020 31m 49s

Dr Kirsty Clode, Chair of Women into Manufacturing and Engineering describes her passion for STEM, the benefits of a diverse team and why she is applying her 26 years’ experience managing teams within a major global multi-billion dollar busines

Practical research with young people

Feb 17th, 2020 14m 16s

John recommends 5 practical research techniques to effectively carryout research with young people to create an effective campaign, service or intervention. This short solo podcast covers thoughts and experience on gaining qualitative insights

Talking crime and love with Mo Timbo

Feb 13th, 2020 20m 53s

John Gilbert talks with Mo Timbo; a pastor who devotes his life to helping young people navigate their way through many of life’s challenges, however for him this was not always the case.In his teens Mo found himself embroiled in a gang and a l

Challenging attitudes through live theatre

Feb 10th, 2020 22m 27s

Aidan Thompson-Coates. Artistic Director, ApposArt discusses the process and power of live theatre as a media to challenge attitudes and change behaviour on social issues such as mental health, male sexual abuse and the impacts of social media.

Talking psychotherapy with Space2BHeard

Feb 3rd, 2020 29m 55s

John speaks with Laura Stead and Hayley Jackson from Space2BHeard about how their approach to counselling and psychotherapy and how through transactional analysis (I'm OK, You're OK) they are helping a wide range of people throughout Hull.This

Alcohol-free beer and creating the Low Ale Trail

Jan 28th, 2020 13m 56s

John Gilbert and Pippa Clarkson of eskimosoup share five key insights from the research and development of an alcohol reduction initiative; the Low Ale Trail, they have developed with Hull Public Health.This podcast discusses positivity in soci

Supporting Young People through Positive Role Models

Jan 21st, 2020 17m 17s

John talks with Kayleigh Jackson, Social Inclusion Manager at Tigers Sport and Education Trust about the work she and her colleagues do to increase participation and development through the Kicks programme including initiatives around disabilit

Creating Survivor Stories Films

Jan 14th, 2020 15m 15s

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to tell a survivor story through film.This episode covers experiences and ideas on earning trust, letting survivors tell stories through the medium of their choice, obsessing ov

Social Media for Behaviour Change

Jan 7th, 2020 14m 55s

John Gilbert, Managing Director of eskimosoup shares 5 tips on using social media within behavioural campaigns.This episode explores using your brand vs a campaign identity, maintaining positivity, appropriate entertainment, egocentricity, soci

Conducting Sensitive Interviews

Jan 1st, 2020 14m 54s

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to record a sensitive interview.This episode discusses what to tell interviewees in advance, pre-interview techniques, notes vs noteless, camera positioning, keeping interviewee

Finding Your Purpose

Jan 1st, 2020 11m 28s

John Gilbert, Managing Director of eskimosoup shares is views on the steps it takes to find your purpose as a social change maker. This episode explores how through careers we can find Ikigai; the sweet spot between something that you are good

Turning Disadvantage into Advantage

Jan 1st, 2020 9m 42s

John Gilbert, Managing Director of eskimosoup shares 5 tips on how social change makers and entrepreneurs can turn disadvantage to your advantage, including ideas on how to disadvantage your niche, turning doubt and rejection into rocket fuel,

Branding Yourself as a Changemaker

Jan 1st, 2020 10m 53s

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to brand yourself to achieve social change. This episode explores approaches such as win-win negotiation, consistency, recognising achievements, and the balance between speciali

Reducing the Personal Cost of Social Media

Jan 1st, 2020 16m 8s

Our guest is one of the nicest guys in social media; Callum Major Head of Production at Squideo.Callum and John discuss why we like to be liked online and how to avoid the personal cost of social media such as the risks of feeling negatively ab

Building a Community around Men’s Mental Health

Jan 1st, 2020 27m 36s

John talks with Paul Longley, one of the founding members of the Hull Branch of men’s mental health support group; Andy’s Man Club.Paul discusses his journey from Production manager and rugby coach to mental health champion. We also discuss the

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