How do you break into an incredibly competitive market with a product that most people have not heard of? We welcome Kate Weiler, one of the founders of Drink Simple (formerly Drink Maple) to discuss this, as well as the many things she has lea

Bikes Fight Cancer

Jul 28th, 2020 42m 59s

Long-time Pan-Mass Challenge (PMC) riders, Meghan and Johnny Morin, are not just fundraising powerhouses, having raised nearly $200,000 to benefit the Dana-Farber Cancer Institute, they also epitomize all that makes the annual fundraising event

Personal training during a pandemic

May 13th, 2020 20m 14s

Those in the fitness industry have been severely impacted by the Coronavirus Pandemic. On this episode, we talk to personal trainer, Stacey Grant Lewis, about how she has continued to connect with clientele during COVID-19, and how the work she

Celebrating 40 Years of Farfar's

Apr 17th, 2020 39m 8s

For generations of visitors, The Danish Ice Cream Shop has brought fun and ice cream to Duxbury, Massachusetts – no shoes required! As the family prepared to mark their 40th anniversary, they found unique ways to celebrate their history, their

Racing with the Weasels

Mar 22nd, 2020 42m 46s

What are the challenges and rewards of being a bicycle race organizer? Colin Reuter and Chip Baker, organizers of iconic cyclocross races, Ice Weasels and Night Weasels Cometh, share insight, stories and advice.For show notes, links, or to lear

Pan-Mass Challenge (PMC) Podcast

Mar 10th, 2020 15m 28s

Kristin is joined by Bill Alfano, Director of Marketing & Sponsorship at the Pan-Mass Challenge (PMC), an annual bike-a-thon that raises money for life-saving cancer research and treatment at Dana-Farber Cancer Institute. Bill share's the PMC's

Part of a Fast, Fierce Family

Feb 25th, 2020 25m 20s

We welcome triathlete Lindsey Wolfe, who shares her experience as a Wattie Ink brand ambassador, and member of Wattie's Elite race team.

Branding the Bike Guy

Feb 10th, 2020 30m 10s

For the first episode of the Sundin Sports Marketing podcast, Kristin sits down with our first client, her husband, Steve the Bike Guy. They look back at his career change, from environmental consultant to bicycle mechanic, and how his brand, a

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