Susan Wenograd
That's Marketing, BabyEpisodes
Episodes of That's Marketing, Baby
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Deciding what your brand won't say, do, or touch with a 39-1/2-foot pole is just as strategic as what it will. It’s the fastest path to avoid wasting marketing dollars on irrelevant leads and unfocused projects and ensuring your content and med
As the Associate Director of Content & Campaigns at Goldcast, Lindsay McGuire's days are spent overseeing and creating content about how marketers can use events as a top revenue-driving channel.And believe you me, she practices what she preach
Low-hanging fruit is great. But sometimes, you need a high-effort, high-impact program to make a splash in the market.In this episode, Susan and Jess share their top big-whale marketing efforts that actually pay off — and WHY they're worth the
What would you do if ...- You see an uptick in organic traffic, but not conversions?- Someone asks, "Should we bid on our own branded keywords?"- You have multiple products and personas, but a small marketing team?- You want to try to replicate
Alexa Kilroy — the Director of Marketing at Stay AI, and former Head of Brand at Triple Whale — has a consistent, tenacious grip on what's new, what's working, and what's not in the world of DTC and e-comm marketing.She joined Jess on the pod t
We all want to be one of the rockstars in our marketing org. Someone who operates with confidence, and knows the next right step. The person who knows how best to work with everyone, who everyone wants to work with.In this episode, Jess and Sus
Amrita Mathur is a badass. As the VP of Marketing at ClickUp and former VP of Marketing at Superside, she knows exactly what it takes to grow teams and revenue at high-growth, high-value startups.After Wayne-ing and Garth-ing out a bit (we're n
Susan and Jess have made a lot of mistakes in their day. In this episode, they share the email marketing no-nos they've learned the hard way, so you don't have to. You'll hear: How to find your brand's most performant frequency Why you don't
Our first guest of season two is the inimitable Mike King. As one of the world's foremost authorities on all things SEO and generative AI, Mike came to school us on: The disconnect between Google and SEO tools [00:04:10] The importance of foc
The paid influencer trend is steadily making its way into the B2B space — and that's a good thing! Spreading the word about your brand and product is much more powerful coming from a trusted human than it is a faceless company page.In this epis
Jess and Susan get real meta with their season 2 opener. This episode is all about launch day — what to do before, during, and after a product launch to make as impactful a splash as possible. You'll hear: How to make sure your launch message
They're baaaack! After taking the summer off to feed their kids no less than 47 snacks a day, Susan and Jess are back on the mic — and ready to dish on all things B2B marketing — starting Monday, September 11.
Season One Finale: In this final installment of a 3-part series, Jess and Susan address the final thing:When do you admit content is NOT working?Often we see so many places give up on content too soon, but of course, not all marketing works. So
How do you know if your content is actually moving the needle?In this day and age of measuring ALL OF THE THINGS, attribution is still an educated guess at best. Which makes the answer to this question quite the enigma.In this 3-part series, Su
How do you know if your content is actually moving the needle? In this day and age of measuring ALL OF THE THINGS, attribution is still an educated guess at best. Which makes the answer to this question quite the enigma.In this 3-part series, S
Ah, the home page.Your brand's single biggest opportunity to present itself to the world. And, as marketers, one of our biggest opportunities to affect growth. (Which is why we find updating it in any way daunting.)In this episode, Jess helps t
Our very first guest is here! It's Justin Dunham, Founder of content strategy and SEO agency Ércule. Justin is an SEO wizard who cares about the nitty gritty SEO details so his clients can pay attention to the big picture stuff. We chatted abou
Expected to do a lot with a little? In this week's episode, Jess and Susan discuss how you can make your brand look bigger and operate efficiently, even if marketing budgets and resources are in short supply.
There are two types of people in your audience: those who know they have a problem and those who don't. Both can be great buyers. It's just a matter of how you approach them.In this episode of That's Marketing, Baby, Jess and Susan break down t
Being realistic about your product's cost is crucial to being fair in your marketing investment. In this week's episode, Jess and Susan break down the key factors that contribute to your marketing costs relative to your product price tag.
There are some organizations where marketing always faces an uphill battle. Getting buy-in from leadership is difficult and building trust is tough, no matter how much you strategize or plan ahead.Sometimes, with a bit of grit and education, ma
In this Susan-solo episode, she answers a multi-part question from LinkedIn covering: How to know what to work on next. Documenting previous efforts so you're always moving forward. Stepping away when marketing is never truly done.
"Safe." "Boring." "All the same." These are typical descriptors of B2B marketing.You know what's not usually described that way? B2C marketing, often hailed as bold, breakthrough, and emotionalIn this special solo episode, Jess — who spent 15 y
Repurposing is more than just sharing a link on social. You have to reframe your content in a way that feels native to each social platform. In this episode, Jess and Susan walk you through how to repurpose a blog post in each of the four major
Original, first-party data stories and research reports are becoming more and more valuable. Because, you know, they require actual humans to create them as opposed to just AI and robots. This means understanding how to collect, organize, and s
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