Felt like your success is not because of your hard work and that it is only a matter of time when you are caught, because you are a fraud?If you have ever felt like an imposter, then this episode is for you. We discuss about what is imposter

Regrets and negative self talk - What is it and how to use it to your benefit

Jun 19th, 2022 12m 52s

We all have been consumed by regret at some point in time. We play stories in our minds and criticise ourselves for decisions that we take. This regretful self talk can dwindle your focus and can harm your relationships, personally and at work.

How to keep your resolution to be fit.

Feb 24th, 2022 7m 13s

Another failed new year resolution to exercise? The solution - don’t aim for radical change. In this podcast we talk about how you can be consistent at your resolution to become fitter. Let's identify the line between what’s realistically poss

Why do we like smelly things?

Feb 10th, 2022 8m 4s

Why do you secretly like weird smells? Why does your food taste so good after recovering from a flu? Why do you like the smell of gasoline, or the smell of your partner's clothes? Let us find out in this episode of The BeNudge Show.Thank you f

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What to expect!

Jan 11th, 2022 2m 24s

Hi! We have been working on season 2 of BeNudge. Continuing from our previous season, this time we will be exploring ordinary behavioural changes which leads to extraordinary changes at work, at home and in the technological worlds as well. Pu

Episode 10: Next Decade of BS Inspired by Nudgestock 2021

Jul 19th, 2021 17m 2s

Behavioural science is increasing in importance. What can we expect the next decade to look like? How can the impact of behavioural economics be amplified? We answer these questions and share our learnings from Nudgestock 2021 on this episode o

Episode 9: Influence of Culture on Branding and Marketing Strategies Explained

May 24th, 2021 25m 15s

As an emerging economy, India is a go to place for several global brands. However, its cultural diversity acts as a challenge for these brands. Commercialised categories such as F&B and FMCG are influenced by local associations, regional behavi

Episode 8: 2020 in Review (uncut)

Jan 1st, 2021 52m 26s

This is a special un-cut, un-edited podcast where we - Siddharth, Arjun and Reetika (myself) review the year and share the songs, the books and the movies that helped us get through this year. We also express gratitude towards our listeners and

Episode 7: Music and it’s influence on culture, decision making, advertising and more

Dec 8th, 2020 32m 23s

Music is everywhere. It’s the beat that keeps us bopping, its our escape from reality and it’s something we either choose to wind down or turn up too. But have we ever stopped and wondered, why does music affect us the way it does, and does it

Episode 6: Building Emotional Agility, Restoring Mental Health & Overcoming Trauma Through Nudges

Nov 24th, 2020 1h 28m

I am here, I am now, I am real, come embrace me ⁃ George ElerickGeorge is a behavioural experimentalist and the founder of Nudge Culture. He is a movie buff, an adventure junkie and a stand up comedian. George is one of those people who have

Episode 5: What is Marketing Automation?

Nov 9th, 2020 31m 31s

If we look across the industry today, the single most underutilized resource for marketing agencies is programmatic automation. Helping our host Arjun expand on this topic is Siddharth Jaiman, a digital marketer, our mutual friend, an ex-collea

Episode 4: What are Nudges?

Oct 22nd, 2020 17m 50s

From helping people eat healthier at Google to increasing organ donation signups for the NHS, nudges are powerful little things that help influence positive human behaviour in a predictable way. Though seemingly trivial, nudges are surprisingly

Episode 3: Breathing Life Into Marketing Strategies Through Insights & Not Just Data

Oct 10th, 2020 1h

If you find yourself asking how much data is too much data? Or perhaps, how can I make my insights deeper? Then this is the episode for you.Joining me today is a friend and a mentor of mine, Ben Hinson. Ben has over 10+ years of experience in

Episode 2: Hey Marketers! Time for Some Retrospection

Sep 24th, 2020 22m 41s

From the era of Betty Crocker to the age of Social Dilemma, marketing as we know it has come a long way, and not all of it has been good. As a marketer, you have the ability to lead change, whether it is for the good or for the bad is up to yo

Episode 1: Our Journey To Decode Human Behaviour

Sep 11th, 2020 18m 36s

In this episode, we are going to introduce you to the hosts of BeNudge and the founders of Maia, Reetika & Arjun. This is a story about who we are, why we built Maia, and also a small dive into the word of understanding human behaviour. So tu

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Introduction - What is BeNudge?

Aug 24th, 2020 2m 48s

This show is for those people who challenge the status quo, for those who think marketing is more than sales, this show for everyone and anyone who is trying to grapple with the mystery that is our reality. This show is by humans for humans. W

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