Janet Hagerman, case acceptance coach, fractional Chief Hygiene Officer and author, joins "The Dental Domination Podcast" to discuss the importance of selling dentistry ethically and effectively. Despite many dentists cringing at the idea of "sales" in dentistry, Janet shares how soft communication skills can bridge patient education with effective sales strategies to triple case acceptance and improve practice profitability. She also discusses the role of the dental team in case acceptance and the importance of creating a patient-centered practice in this must-listen conversation with Dan Brian, co-founder at DentalScapes.

Be sure to check out the show notes for the podcast video and additional resources.