Welcome to the dtc deep dive. This week we talk with Jack Griffiths from Snuggy and discuss what it’s like to run a successful brand through lockdown and Jack’s experience during the Suez Canal Blockage incident, in which a container full of Snuggy stock was stranded on the Evergreen ship, and how he has adjusted his shipping strategies since then. 

• At the beginning Jack’s business journey selling sweets to his classmates at school. 
• Why taking risks in business is sometimes necessary to kick off massive growth. 
• Jack’s experiences running Snuggy through lockdown, and finding success in ‘lifetime value.’
• The Evergreen/Suez Canal Incident and how this changed shipping habits for the brand. 
• Marketing using Facebook and UGC. And how being a TikTok-able brand is something you should try and capitalise on. 

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