Welcome to the dtc deep dive. Today we’re speaking with Olly Hudson, co-founder of For You Advertising, a DTC growth agency that specializes in TikTok.  We discuss tips and tricks for doing well on TikTok, reasons for the platform’s success in the past few years and what kind of creative works the best.

• Why TikTok Paid became one of the biggest channels around, and how the Pandemic helped this.
• Why TikTok is succeeding for Ecom brands where Facebook is failing in some areas.
• On Paid versus Organic content on TikTok.
• Which brand types are the most suited for TikTok.
• On the issues, TikTok has with dropshippers and scammers.
• Which content type does the best on TikTok.
• How to avoid making ‘annoying’ ads on TikTok, and combating frequency.
• On how much content is needed to get good results.
• Targeting on Tiktok.
• The ‘secret sauce for TikTok success.
• Advice for brands going into Q4.

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