This week on The GTM Kickback, I had the pleasure of sitting down with the great Keith Abramson - Market Leading GTM Leader, Cyber and GRC Expert, Startup Enthusiast, highly-respected leader, mentor, and partner - Currently the VP of Sales at Cypago.

Keith shares his extensive experience and insights into modern SaaS & Cyber sales methodologies, emphasizing the importance of leveraging modern technology and AI for sales enablement, analyzing buyer signals, and integrating closely with marketing.

All compiling into the idea he has coined as "Inbound Led OutBound," and how reps can utilize a more analytical approach to their customer outreach, using subtle buying signals, partnering closer with marketing, and being hyper diagnostic against problems in their engagements with new buyers.

He explains the significance of content marketing, the evolving nature of cold outreach, and diagnosing buyer needs before prescribing solutions. When it comes to building sales teams in this environment, Keith also highlights the critical need for grit, determination, and constant improvement in sales; sharing his best strategies for building effective sales organizations and adapting to changing market demands.

Not one you want to miss!

https://app.hardskill.exchange/coaches/4438/