One problem we all face is maximizing our time and revenue. One of the things you may be considering in order to do that is creating products so you can maximize your earning potential and profit from your expertise.

Products like books help you reach a larger audience and help you draw new potential clients into your community. They’re a low cost-low risk way to check you out.

Courses are a way to help you maximize your time by allowing you to serve more people in the same amount of time. A one-hour webinar can hold hundreds and even thousands of people if you’re just going to share information in a lecture format. I was recently in a virtual workshop with about 40 people and it was a great way for the facilitator to reach more people and maximize her earnings for the time investment.

There are a number of ways to offer courses to help your audience and maximize your earning potential so today’s episode introduces the idea of creating courses as a marketing and revenue generating opportunity.

Today's guest is Cameron Mattis the head of sales and accounts at course platform Teachable.

Listen in as Cameron explains…

• How to know if you’re ready to create a course
• Questions to ask yourself before you dive in to course creation
• Creative ways to leverage a course to maximize value on work you’re already doing including live events you’re hosting or books you’re writing
• How to approach pricing and what to think about when you price
• The impact a guarantee has on sales
• Tips for creating a great course based on Teachable’s analysis of more than 12,000 accounts
• Tips to consider when figuring your ROI on creating courses
• How to choose a delivery platform for your courses

Be sure to listen all the way to the end and I'll share your cocktail or reflection exercise and your action step for this episode.

Terms Used in This Episode That Might Be New to You

ROI / Return on Investment   - this speaks to what you get back from your investment. 

Drip content - When you allow access to content over time rather than giving a student access to all of the course content at once

Payment plans  - when you break up the total owed over some span of time

"a school" -- Teachable's language for your home on their platform  

Platform - In this case it describes a foundational software that holds courses

Links and Resources

Cameron's Mom's book -- 101 Questions About Spanish

Teachable

Additional Research

15 Platforms to Pulbish and Sell Online Courses

How to Sell Online Courses

How to Create a Money-Making Online Course 

Leading the Learning Revolution

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About Us

Winnie Anderson is an award-winning copywriter and brand strategist, a
best-selling author, and respected instructor. She writes books,
creates courses, and provides limited one-on-one consulting with
and for introverted entrepreneurs who are ready to get their
message out in a bigger way and who hate selling. Learn more about
her here or connect with her on social media including Facebook and Twitter.

Judy Jordan is a virtual production assistant who helps
entrepreneurs get their message out in a bigger way using live and
recorded virtual events like webinars, teleseminars, live mobile
streaming, podcasts, and virtual conferences. Learn more about her
at her LinkedIn page or connect with her on Facebook.

Sue Brettell of JuJu Digital is brand developer and designer who acts as Winnie's creative director. Sue helps entrepreneurs communicate their brand essence by creating compelling visual brand elements and coordinating them into a strong, unified visual brand. Learn more about her through her bio at the bottom of JuJu's website, at her LinkedIn page. Connect with her on Facebook.