Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel.

The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and sell side of media to discuss the opportunities and pitfalls in 2024 and beyond.

Episode 2: How to master the impact of insights and data tools

Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK's chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

Conversation outline:

• The best ways of measuring brand perception in the market
• How marketers can craft responsive strategies that enhance their brand’s image
• What are marketers generally not doing when it comes to gaining data-driven insights and how should they improve this in 2024?
• Why it is important for marketers to be strategic leaders within their businesses and the support they need

Next week: "How to really move the needle with storytelling and engaging audiences" with Bloomberg Media's Duncan Chater and Wavemaker's Ann Wixley.

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Thanks, as always, to our production partners Trisonic for editing this episode and for producing this series, which was recorded at Create in London. 

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