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The Store
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The New Tribe of Shopper
Released Monday, 7th May 2018
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The New Tribe of Shopper
The New Tribe of Shopper
Monday, 7th May 2018
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A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping. These shoppers aren't defined by traditional demographics but by a mental and emotional connection to their brands.
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The Store
The Store is WPP’s global retail hub. Its mission is to share knowledge and best practice across all areas of retail. Drawing from the WPP Group’s unparalleled understanding of consumers, retailing, brands and shopper marketing , The Store WPP hosts global retail conferences to showcase inspiring ideas and innovations that facilitate growth.
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Official Episode Page
justcast.herokuapp.com
Download Audio File
http://justcast.herokuapp.com/shows/the-store-the-store/audioposts/408297.mp4
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