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Annemie Tonken
This Can't Be That HardEpisodes
Annemie Tonken
This Can't Be That Hard
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When I first started in this business, branding and online presence were not my strong suits. Over the years, though, I've come to realize how important it is to represent yourself well online... and after going through a massive website overha
I consider myself a systems and workflow fanatic. Whether it's a system or a piece of tech, I geek out about tools that help us optimizing and streamline our workflows, not just because I've experienced firsthand how those tools can make or bre
This week, I'm branching out a bit from the strictly business talk to dive into the topic of unconscious programming. Specifically, how the thought patterns and beliefs we form as children can impact our creativity and businesses as adults, par
Simple Sales turned four years old at the beginning of the year, and since it first landed on the scene back in 2020, thousands of portrait photographers have used it to run more profitable, sustainable businesses. Today's episode is an intervi
Everyone's journey as a photographer is different, and learning to trust the ride can be really difficult... especially in this age of social media, where comparisonitis runs rampant.Today's guest is my long time friend Jessica Arden (I even sh
I recently read a quote by Seth Godin where he distinguished between long work and hard work, describing long work as routine, consistent effort without risk that most everyone makes, and hard work as the innovative, risky, and potentially tran
Almost every photographer I know has a love/hate relationship with Instagram. On one hand, it provides a free and relatively easy way for us to showcase our work and reach new clients. On the other hand, the amount of time it takes to create en
I wish I could wave a wand and help every photographer see their superpower - that one thing they do better than anyone else - so that they could use it to own their place in the market.Since I'm (sadly) not a fairy godmother, I'm doing the nex
Remember that feeling of first love? That intoxicating, overwhelming feeling of being completely obsessed with that person, to the point where they were all you could think about day and night? Finding photography can be a lot like falling in l
In the realm of marketing tools, your website reigns supreme, but navigating the sea of advice on its design can be daunting, to say the least.That's why I'm thrilled to welcome Kelsey Christine, a web designer who focuses on serving photograph
It's no secret that I've automated and outsourced everything but the absolute necessities in my photography business, but it wasn't always that way. For the first 7 years of my business I did it ALL myself... and it nearly killed me.When necess
I have long believed that the intersection of your (multiple) talents is where the magic for your business lies. So many of us have skills that we could bring to the table, but often don't because we think they have nothing to do with photograp
Every photographer has had the experience of dealing with an unhappy client (and if you haven't yet, you will at some point!). There's no two ways about it: that situation sucks, and will probably have you second-guessing yourself and your busi
Today I'm sharing a story I find pretty mortifying.As a professional photographer, I have dedicated countless hours to not only organizing my clients' photos, but also preaching the importance of good backups and organization......and yet the s
When I find a way to work smarter, up-level my client experience, and stand out from the crowd - especially when the strategy is so easy to implement - the first place I want to share it is right here on the show!Dayna's joining me to nerd out
It's often hard for clients to have a clear vision about how they can or should display their photographs in their homes, so getting them to purchase products and larger print collections can be challenging.Family photographer Sharisse Rohan is
Right about now, a lot of portrait photographers are crawling out of their slow-season dens and gearing up for the inquiries, sessions, editing, etc. that come with the change in weather. Most of us spent the slower months optimizing our busine
One of the main things that can set you apart from your competition is the customer experience you provide. This isn't limited to how you handle issues when they arise, but includes the way your clients feel when they work with you - from the m
An estimated 1 in 5 people fall on the neurodivergent spectrum, which means that you have probably worked with a client who is on that spectrum… even if you didn't know it at the time. As we all strive to give our clients an elevated experience
Most portrait photographers are accidental entrepreneurs - they're talented artists who wake up one day and think, "hey... maybe I could actually make some money doing this thing I love!" Fast forward a few years and the vast majority of those
For a long time in my career, I shied away from the idea of affiliate marketing… and that's a decision I kick myself for now!Most of us make recommendations every day without even thinking about it (read this book, check out this show, I love t
A photography business comes with a lot of flexibility; we can choose the hours or days we want to work, who we want to work with, and when or where we shoot. But one thing that we don't always have control over is change... and when a massive
Raise your hand if you’re the kind of person who agonizes over decisions. If you write long pro/con lists or take months to decide on the next move, I’m looking at you!While that kind of thoughtful, contemplative approach is to be commended in
As wrap up the first month of the new year, it's the perfect time to dream big about our goals and aspirations. But how do we actually achieve those dreams?Today I'm talking with Kristin Sweeting about her proven process for life and business d
If you've ever felt intimidated by (or even mistrustful of) using flash during a portrait session, then this episode is for you.My guest this week is Kim Hildebrand, a family photographer from Seattle who swears by using flash in her in-home sh
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