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Ep 23 The rise of influencer industry and how it can work with your brand - Conversations with Ivy Talent

Ep 23 The rise of influencer industry and how it can work with your brand - Conversations with Ivy Talent

Released Wednesday, 14th July 2021
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Ep 23 The rise of influencer industry and how it can work with your brand - Conversations with Ivy Talent

Ep 23 The rise of influencer industry and how it can work with your brand - Conversations with Ivy Talent

Ep 23 The rise of influencer industry and how it can work with your brand - Conversations with Ivy Talent

Ep 23 The rise of influencer industry and how it can work with your brand - Conversations with Ivy Talent

Wednesday, 14th July 2021
Good episode? Give it some love!
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Welcome back!
Rach and I have had a little hiatus from the poddy after Rach welcomed another beautiful little boy into the world Maddox - huge congratulations Rach!
So today, we’re chatting with Grace and Teagan, cofounders of Ivy Talent agency, who manage a league of great influencer talent. Ivy Talent Co represent some of Australia’s top social and digital influencers and personalities. Our incredible talent roster includes Business Owners, Nutritionists, Presenters, Photographers, Interior Designers, Stylists, Mums, Bloggers, YouTubers and more.
We cover a lot of ground today - everything from

  • How small businesses can thrive with influencer talent
  • How to find the right talent for your brand
  • Creative ideas to work with them with any budget
  • Tips for tracking and reporting
  • To also how Grace and Teagan work together as one hellova business partnership.


And just a little shout out before we dive in, our Croft Team has released a step by step manual and templates to working with influencers - which you had check out on our shop right now! Check it out with the link below:
How to Work with Influencers - the Manual!
Ps don't forget to join the conversation after and tell us your thoughts about working with influencers - whether you're thinking of getting influencer talent or creative ways you've worked with them - we'd love to hear all things influencer!
Share your thoughts viawww.instagram.com/thrivinginbusiness_/ @thrivinginbusiness_
Or hit us up on our accounts:
• Katie Martel - www.croftpr.com, https://www.instagram.com/croft.pr/• Rachel Callan - fullstopsocialmedia.com.au, https://www.instagram.com/fullstopsocialmedia/• Grace and Teagan - https://www.ivytalentco.com.au/, https://www.instagram.com/ivytalentco/
But for now, here’s our chat with Teagan and Grace.

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From The Podcast

Thriving in Business with PR, social and digital marketing

Hosted by award-winning marketers - Katie Martel of Croft PR and Katie's PR School, and Rachel Callan of Full Stop Social Media - each week we'll bring you incredible conversations with inspiring, disruptive, and generous entrepreneurs, journalists and marketers - who share so much wisdom to get you thriving in business!Whether you're an entrepreneur, marketer, or looking to launch your dream business some-day, Thriving In Business is your source of beginner to advanced-level digital marketing, PR, influencer and social media marketing to fire you up and get results!Katie Martel is an award-winning PR coach and strategist who’s worked with hundreds of brands – big and small – and the incredible people behind them, with PR, digital marketing and influencer strategies. She's founder of full-service communications agency Croft PR, who works with clients including Medela Australia, Pellicano, Haven Newstead and Claim App, as well as head mentor and coach behind Katie's PR School coaching start-ups in DIY PR. Say hey to Katie and the team via www.croftpr.com! Rachel Callan is the founder of Full Stop Social Media (previously FLAMANKO Social Media) an award-winning agency who delivers elite digital solutions to clients from a range of sectors including fashion, real estate, beauty, hospitality, property and more. This includes brands like Ray White, 12RND Fitness and Pellicano. Say hey to Rach and the team via www.fullstopsocialmedia.com.au

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