We're joined by Yoann Pavy, Head of Digital Marketing at Depop, the fast growing marketplace for creatives. He also draws on previous experience at Deliveroo and Perkbox. He shares his thoughts on mobile user acquisition for consumer mobile apps, including:

- How he's structured the team at Depop for rapid growth
- The importance of creatives vs optimisation
- How they're approaching App Store Optimization (ASO) at Depop
- How to setup an effective creative testing process