Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Dan Newman, author of The New Rules of Customer Engagement, and CEO of BroadSuite, marketing consulting agency, for this week’s edition of V3 - The Internet of Things podcast as they discuss the importance of connecting to your customers and prospects with content that they can use and the basics of how you can do that in your small to midsize business.

Businesses of all sizes are scrambling to launch corporate blogs and get their arms around the business of content creation. And most of them? They’re getting it wrong. Content that resonates with customers and prospects isn’t brand-centric, “Me, Me, Me” content, it’s information, resources, and tools that your people can use to help them be successful in their businesses. Successful content marketing is about sharing, collaboration, and building relationships with trusted information. With that generosity comes interest, loyalty, and a commitment to a brand. Isn’t that pretty much every marketer’s dream?

We’ll talk about how to get started creating a media hub, including the following:

• How (and why) to get started with corporate blogging
• Why you need to think visually – and how to do that
• Content alone isn’t enough. How to factor social media into the equation
• Strategies and tools for building and fostering community
• Why you need to think mobile first, in all things

We’ll give you some things to think about, some tools you can use, and we’ll help you think about how to make your content marketing efforts more effective at connecting with your customers and prospects.

If you’re a marketer focused on delivering value as a result of what you’re doing with in terms of maximizing the web for growth, and especially as that relates to content, this will be one session you won’t want to miss. 

V3 The Internet of Things podcast was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. Each week, Shelly and her crew will interview top business leaders and strategists in the areas of technology, content and social marketing and strategy, social selling and online marketing to discuss what’s working for them and explore how you can apply the same strategies to take your business to the next level.