Ahava Leibtag
What Did You Learn?
A weekly podcast
Good podcast? Give it some love!
Ahava Leibtag
What Did You Learn?Episodes
Ahava Leibtag
What Did You Learn?
A weekly podcast
Good podcast? Give it some love!
Rate Podcast
Episodes of What Did You Learn?
Mark All
Search Episodes...
What did the co-founders of Tidal Health Group learn the most throughout 2020? How important messaging consistency is across all digital (and non-digital) channels.“There’s probably 15 different digital touchpoint a patient makes before making
“[The COVID-19 pandemic] reinforced that our staff and our healthcare organizations are our heart," says Donna Teach, chief marketing and communications officer at Nationwide Children’s Hospital. "How amazingly resilient is the human spirit, to
What did healthcare marketer Chris Bevelo tell his clients at Revive Health when Black Lives Matter happened?“You’re sending a message when you don’t send a message in this moment in time. You may not be expected at some level to stand out in t
The COVID-19 pandemic of 2020 was like a fork in the road for many businesses. They had to choose between the path they were already on, and the path of going above and beyond for customers in a time of need.SiteStaff Chat chose the latter.“We
"Keep the message simple," says Jen O'Meara, director of digital strategy at Eruptr. "Now isn't the time to be verbose and write these long-winded messages or long-winded social content. Get direct to the point. Speak to what people are thinki
“Once you think you’ve changed enough, you still need to change and adapt.”The healthcare marketers who’ve given up the idea of “this is how we’ve always done it” and the people who’ve been flexible are the ones who’ve been most successful duri
Leaders: Make sure you take care of your team members. This is more important than ever as we make our way through the second wave of COVID-19.“Make sure you’re working with them to keep their tanks full, and as you’re building teams, think abo
In the middle of a pandemic, how does a hospital or physician office establish authority and trust?According to John Marzano, Principal at Jam3 Strategic Marketing & PR, “if I’m trusting you, if you’re my local provider already, give me the inf
"We were so fast and furious with getting the facts out and responding to all of the change, that it took us a little time to say, hey, we need to provide inspiration, appreciation, and recognition every day. "That's one of the major lessons Ro
Beebe Healthcare's marketing communicators were in a unique situation when the pandemic began. The health system is located in a large tourist destination in Delaware. Christina Deidesheimer, VP of Communications Outreach and Chief Communicatio
"In March and April, my rhythm was all out of whack because everything changed. How do I go ahead and set these new guidelines and parameters so I can create and be at that optimum level, even when it seems the world is in chaos?" That's the qu
It’s our 20th episode of “What Did You Learn?” and I couldn’t imagine having a better guest for this special occasion. In this episode, Jay Baer, the founder of Convince & Convert and one of the premier content marketing thought leaders join me
“When you can promote content, when that's one of your skills, you need to be deliberate about who you work with, how you apply that, what you're driving traffic to and if you're honoring the attention to the visitor. You have to determine if y
These past 7 months have accelerated consumerism in healthcare in a shorter period than ever before. People expect more out of what they can do online, from making appointments, accessing health records and continuing with the telehealth they e
Healthcare marketers have a crucial role in communicating the information people need to know throughout the pandemic. Between educating the public, sharing knowledge with frontline workers, and providing health and safety protocol information
Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of the first cases of multi-system inflammatory syndrome in children or MIS-C, a pediatric disease believed to be linked to COVID-19.Sarah Sanders, Senior
Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their coronavirus resource center and dashboard have helped countless organizations and individuals track the status of COVID-19 in real-time.Aaron Watk
This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount Sinai Health System treated thousands upon thousands of COVID-19 patients and returned more than 10,000 of those patients back to health. During that time, Mou
"If [healthcare organizations] would have looked at their data, there would be a realization that they need to name things differently. They need to provide content differently... People are asking questions that are not highly-medicalized or i
"We're in this together." You've probably heard that phrase a lot over the past 6 months. Between the COVID-19 pandemic and the Black Lives Matter movement, many brands fell back on "safe" messaging instead of adding their unique voice and pers
The Knot's popular Instagram account, "How They Asked" showcases couples' proposal stories. Because of its uplifting content, the channel has continued to thrive during the pandemic. Whitney Little, Director of Social Media at The Knot Worldwi
Marketing teams can accomplish amazing things when they remain focused and feel a sense of purpose. It also helps having leadership that gives the green light to share the right messaging.That’s one of the learnings from Chief Marketing Officer
Clear lines of communication and swim-lanes within an organization are more important than ever right now. This is not the time to have muddy waters.And that's where empathetic leadership steps in. With remote work (and for many the addition of
As much as you can plan for a pandemic or any communications crisis, living through it is a different story. But pre-planning and having fluid relationships between departments does help — at least it did for marketers Jennifer Balanky and Jenn
The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide spectrum of brand responses: Some nailed it, while others dropped the ball. Marketing expert Katie Martell talked with Ahava about which organizations showed
Join Podchaser to...
- Rate podcasts and episodes
- Follow podcasts and creators
- Create podcast and episode lists
- & much more
Unlock more with Podchaser Pro
- Audience Insights
- Contact Information
- Demographics
- Charts
- Sponsor History
- and More!
- Account
- Register
- Log In
- Find Friends
- Resources
- Help Center
- Blog
- API
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More
- © 2024 Podchaser, Inc.
- Privacy Policy
- Terms of Service
- Contact Us