WHAT THE ZVOOK!?

How did Zvook come to be and WHY does it exist? Join us to hear about the birth and evolution of the idea that spawned ZVOOK! We talk about Anna's transition from bossy girl to girl-boss, content-based targeting vs. demographic-based targeting,

#11) Case Study with 400% ROAS!

Sep 10th, 2021 22m 30s

Today we discuss a real client who received 400% ROAS on their Zvook campaign. You'll get to hear the sometimes bumpy ride and how Zvook handled it to deliver a great return!6:40 - Case Study on Yon-ka Paris' podcast advertising campaign.

#10) It's Christmas time! (Or at least time to place your Christmas Podcast Ads...)

Aug 25th, 2021 21m 43s

We know it's not quite the holiday season yet, but we're starting to get our first holiday campaign bookings and we don't want you to miss out! Podcast ad slots are limited and some hosts take off for the holidays, so now is the time to get eve

#9) Downloads, Listens, Plays, Streams - what do these units of measurement mean?

Aug 18th, 2021 16m 36s

Today we go through how the podcast industry measures podcast listenership. A short and sweet one letting you know what to ask about when purchasing ads in podcasts. Enjoy!

#8) Claire and Dillon Meet for the First Time!

Aug 11th, 2021 1h 1m

In case y'all didn't know, even though Claire and I have been working together for almost a year and podcasting for 7 episodes, we've never met each other in person. Today we met for the first time! We take a break from podcast advertising talk

#7) CTA's and Attribution in Podcast Advertising

Aug 4th, 2021 27m 6s

But how do you know if it's working? In today's episode, we'll tell you how to move listeners to purchase your product and how to track that they arrived via your podcast ads.4:08 - CTA's a.k.a. Calls to Action. 10:12 - Attribution - how to tra

#6) Prerolls, Midrolls, Postrolls, OH MY!

Jul 28th, 2021 32m 5s

Today we chat about candy bars and eventually talk about the differences in ad slots - Prerolls, Midrolls, Postrolls.11:50 - The rundown on ad slot differentiation17:10 - The Drama - Are Prerolls or Midrolls better?Check out Sustain Yourself fo

#5) Podcast Fun Facts, Stats, and What do the Rankings Mean?!

Jul 21st, 2021 44m 34s

Today we have a little fun. We talk about succulents, plants, the rumor weed, New York tidbits, children's games, and of course, PODCASTS!18:30 Podcast listen/download stats fun facts - how many listeners do most podcasts have?26:45 Dillon does

#4) Understanding CPMs (the standard rate of measure for pricing online advertising impressions)

Jul 14th, 2021 28m 48s

07:10 Get some Shea Moisture Power Greens & TGIN for your hair. Check out the Black Women Talk Tech Conference August 12-13, 2021: https://www.blackwomentalktech.com/ [Correction: this year's event is live-virtual, not in Miami as reported in t

#3) Interview with Zvook Co-Founder & CTO, Malik Alimoekhamedov

Jul 7th, 2021 1h 17m

This one's a gem, y'all! Learn all about Zvook's CTO, Malik. From making his own guitar to his time as a child sniper to his hopeful demise in a ball of fire while entering Mars' atmosphere. Malik delves deep into his love of Amazon, caffeine,

#2) Podcast Ad Types: Baked-In vs. DAI

Jun 30th, 2021 19m 21s

Today we talk about Dillon drinking coffee, how podcast ads are placed (Baked-in vs. DAI), evergreen ads, (7:00) Claire reads poems to teach you, (11:40) Like it, Leave it, Gotta Zvook it - we break down what's good/bad/great about podcast ads

#1) Greatest Ads of All Time & a Quick Podcast Advertising Primer

Jun 23rd, 2021 29m 59s

It's our first episode! Come get to know us. On this episode we talk about Topo Chico, warm IPAs, advertising fun facts, the greatest ads of all time (Why does Wendy's have square patties?!), what makes them great, and (23:00) a quick rundown o