Lorraine Schuchart
Brand for Good
ClaimedGood podcast? Give it some love!
Lorraine Schuchart
Brand for GoodClaimedEpisodes
Lorraine Schuchart
Brand for Good
ClaimedGood podcast? Give it some love!
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Episodes of Brand for Good
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In this episode of Brand for Good, I explore the critical concept of brand positioning. Discover what brand positioning is, why it’s essential for business success, and how to craft a compelling brand position that differentiates you in the mar
In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memor
A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business. Episode Highlights: A brand p
Are you ready to unlock the true potential within yourself and your business? In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone lo
Your brand purpose is the unsung–and sometimes overlooked–hero of your business. When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most business
Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company…but which expert does your business need and when? That is what I’m breaking down for you in this episode of Brand for Good.
In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some
Over the next few weeks, I’m taking you behind the scenes with me as I upbrand my agency, Prosper for Purpose. Follow along to get ideas that you can apply to your own business! In this episode, I am sharing some of the inspiration for my compa
Welcome to Episode 100! Thank you for being a valued listener. Have you ever considered rebranding your company? Do you want compelling copy, a show-stopping design, and a website that you’re proud to have people visit? I certainly do. In fact,
This episode is all about brand aura, the energy that your brand radiates—or what we might call, its glow. Brand aura also encompasses how that energy is perceived by your audience—their core reaction or feeling when experiencing it. Brand aura
What is a personal brand, and why is it important? Who needs a personal brand? How big of an audience do you need? Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I star
In this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that s
David Gaz is an international creative director, filmmaker and photographer. He is Founder of The Bureau of Small Projects, a branding agency that leverages their relationships with Fortune 500 companies and major brands to help small businesse
Beth Salyers, Ph.D., is Founder and CEO of Custom Learning Atelier, an alternative learning and development company for impact-driven leaders, knowledge workers, artists and their organizations. Like Prosper for Purpose, her company is a Certif
What if there were a way to measure a company’s entire social and environmental impact? Well, there is! It’s called the “B Impact Assessment,” and it’s offered by the nonprofit, B Lab. Since March is B Corp Month, I devote this episode of Brand
If you’re a business owner or a marketer of any kind, your success depends on convincingly conveying how your product or service will improve the life of your customer. In essence, you want to show them what’s possible by creating a world in wh
We’ve all heard the phrase “your network is your net worth,” and it’s true. Your network is not just a list of names; it's a collection of opportunities, insights, and potential collaborations. Successful people understand this, and they invest
In my decades of experience working with bosses, I have come to believe that the main traits of great leaders include having a purpose beyond profit and ensuring their teams are trained, empowered and rewarded within the structure of that purpo
In my 30+ years of writing content for traditional and digital media, I have discovered that there is a formula for writing that attracts and retains a clearly defined audience, ultimately building brand and increasing sales. My 8 C’s for effec
Influence is the currency of the online market. Influence is mandatory for businesses that want to build a following, grow sales, or achieve a massive impact. Influence can also help you gain media attention, get book deals, speak on stages, ea
Welcome to the first official episode of Brand for Good, formerly known as The Prosper Project. Have you ever had the realization that you’re going through some kind of metamorphosis and that your business needs to evolve to accommodate the cha
On her last episode of 2023, Lorraine discusses how to navigate end-of-year pressures faced by business owners, or what she calls “opposing pulls.” She explains the concept of “granting being” - exercising grace in the face of disagreements or
No business owner wants to face a crisis, but planning for one in advance will save you time and save you from missteps, should one ever come to pass. This week on The Prosper Project, meet Evan Nierman–the crisis PR guru and Founder and CEO of
This week, Lorraine shares why you need a strategic vision for your business. She explains why vision boards and vision statements are not enough to achieve a visionary goal. She also tells you why she supports the idea of formulating a 'big, b
Where does personal branding intersect with public relations? When people hire Lorraine to help them grow their brand online, they are going to her for help with growing their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "br
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