PR, an essential part of the digital marketing mix can provide a major earned media boost to your owned content and brand. But, for those of you investing in PR - how do you show the ROI on your efforts? Cosette Jarrett, PR expert, writer, & ou

#29: Killing Marketing with Robert Rose

Jun 1st, 2017 36m 5s

Robert Rose, founder of the Content Advisory & Content Marketing Institute’s Chief Strategy Advisor joins us to help you tell your stories better, drawing insights from Red Bull & Heineken and showing you how to turn your content marketing into

#28: AI, Janes of Digital, & the Importance of Inclusion

May 25th, 2017 49m 32s

This week we look at the upcoming Janes of Digital event at SMX in Seattle and the value of building inclusive marketing & tech teams. How can developing a staff that is diverse in terms of not only gender & race but experience level, personali

#27: Experimentation & Failing Forward

May 18th, 2017 43m 34s

As a marketer, you know experimentation is essential to building longterm success. So, how can you build a culture that makes room for experimentation, tolerates the inevitable failures, and continuously learns? We break open one of our own exp

#26: Technical Skills for Marketers

May 11th, 2017 36m 26s

This week we consider how investing in your technical skills brings career benefits for general marketers and the value of practical idealism at the office and at home. We also dive into LinkedIn's matched audiences, our take on Amazon's Echo L

#25: The Future of Advertising and Why Net Neutrality Matters with Rand Fishkin

May 4th, 2017 50m 20s

This week we’re joined by Rand Fishkin, Wizard of Moz explaining what Net Neutrality is and why it’s important both for digital marketers and for each of us as citizens. We then dive into a report from Forrester heralding “The end of advertisin

#24: Tackling Brand Safety & Net Neutrality

Apr 27th, 2017 42m 10s

As an advertiser, is your brand safe? Listen in as we bring good humor and healthy debate to some of the toughest issues facing digital marketers today. Our experts share practical ways you can keep your brand safe in an increasingly decentrali

#23: Building High Performance Teams

Apr 24th, 2017 33m 26s

In this week's Fine Point, we dig into how you can build a high performing marketing team, the changing freelance landscape, and how to effectively combine specialists with generalists. We're joined by Susan Marshall, a technology veteran and C

#22: Storytelling, Diversity, & Content Marketing with Cathy McPhillips

Apr 13th, 2017 41m 17s

Cathy McPhillips, VP of Marketing for Content Marketing Institute shares how "A World of Stories" became the theme for the upcoming Content Marketing World. She discusses how a diversity of viewpoints is essential for crafting content marketing

#21: Practical Uses of Machine Learning for Marketing

Apr 6th, 2017 40m 29s

Everyone's talking about machine learning, but how can it help you as a marketer? Mike King from iPullRank joins us to talk about his passion for blending AI with digital marketing. We also get an inside look at his transformation from hip hop

#20: Top Marketing Lessons from Digital Summit Seattle

Mar 30th, 2017 40m 36s

It's can be tough to attend every great marketing conference out there. So here's a super-compact recap of the top sessions & lessons from Digital Summit Seattle in a twisted Fine Point! Maureen, Tim and their guests Joshua Montgomery and Pau

#19: Natural Language, Voice Search, & Your Marketing Strategy

Mar 23rd, 2017 39m 2s

Natural Language is already impacting search whether you know it or not. Dr. Pete, Marketing Scientist at Moz dives into just what that means for you, how to optimize your search strategy & what's coming next. We also dive into big news this we

#18 Conversion Optimization with Andy Crestodina

Mar 17th, 2017 30m 19s

This week we dive into how you can optimize your website & content to maximize conversion with Andy Crestodina. Andy joins our host, Maureen Jann to talk through how you can build a digital purchase funnel that delivers, answers customer questi

#17: Lead Generation with SEMrush’s Paul Klebanov

Mar 9th, 2017 34m 15s

This week we deep dive into how you can convert visitors into customers with SEMrush’s Paul Klebanov. Paul joins our host, Maureen Jann to talk through the best ways to optimize each of your platforms, adjust to the changing customer lifecycle

#16: Paid Search for B2B Marketers

Mar 2nd, 2017 29m 43s

This week we dive into the challenges B2B companies face when integrating paid search (PPC) into their digital marketing mix, who it works for, and best practices to maximize your results. We also take a look at this week’s news, Amazon’s Alexa

#15: New Faces & the People Behind the Results

Feb 23rd, 2017 24m 2s

We’re growing! This week we introduce you to some of our new team members, their backgrounds, and their take on digital marketing. We also explore the news – from bad ads to reinventing in-person shopping and dive into how to find top talent, b

#14: Digital Super Bowl strategies, wearables for the socially challenged & futurecasting Google’s ad platforms

Feb 16th, 2017 24m 31s

This week we start out looking at brands’ changing digital Super Bowl strategies, a wearable from MIT & Samsung for those who have trouble picking up social cues, & Facebook opening up their Audience Network. Our host, Maureen Jann is joined by

#13: AI, Bots, & Automation meet AdTech

Feb 8th, 2017 29m 46s

This week we explore how Bots, automation, AI, & conversational voice search will fit into our lives & where they meet ad tech. Maureen Jann, Point It’s Director of Marketing is joined by Microsoft's Allen Klein & our own programmatic advertisi

#12: Paid Search Industry Trends for 2017

Jan 24th, 2017 31m 15s

What big changes are in store for paid search in 2017? How will it impact you? Microsoft Store's SEM expert Ben Carson joins Point It VP of Paid Search Lisa Sanner this week to analyze the evolution of bidding strategies, shopping feeds, voice

#11: 2017 Predictions & Achieving Goals through Programmatic Advertising

Jan 17th, 2017 26m 5s

As 2017 begins, we kick it off with predictions for the future of digital marketing and particularly what benefits marketers could see from programmatic advertising. We look at what it will take to effectively leverage this powerful tool, tamin

#10: Turning Post-Holiday Data into 2017 Results

Jan 10th, 2017 29m 59s

The holidays are finally past, and you have lots of fantastic data. Natalie Barreda, one of our top paid search experts shows you how to turn that treasure trove into actionable insights that will drive results throughout 2017. Along with our h

#9: Top Digital Marketing Trends in 2017 & 2016 Year in Review

Dec 20th, 2016 22m 40s

Ready for 2017? Point It’s president, Frank Coyle joins us to look at what’s worked best for our clients in 2016, and emerging trends likely to drive results in 2017. In the spotlight: business impact of blowing up siloes & cross-channel market

#8: Implementing Shopping Feeds & Ad Performance

Dec 13th, 2016 18m 50s

This week we cover shopping feeds, how they’re killing it for our clients, implementation, what drives success and holidays performance! But, before that we dive into the world’s largest advertisers, international trends, how digital advertisin

#7: Mike Ruins Shopping Feeds

Dec 6th, 2016 23m 3s

Mike Fleming, author of the “Mike Ruins Digital Marketing” blog series joins Maureen Jann, Director of Marketing at Point It to talk through implementing shopping feeds in paid search and display advertising campaigns, using them as loss leader

#6: Defending Your Budget & Black Friday Results

Dec 2nd, 2016 22m 11s

Building a case for more digital marketing dollars in this year's budget? Will Goldfarb, Director of Client Services joins Maureen Jann, Director of Marketing to look at the best digital opportunities for 2017, marketing attribution, and making