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Franchise Sales Association
Franchise Sales SecretsEpisodes
Franchise Sales Association
Franchise Sales Secrets
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Episodes of Franchise Sales Secrets
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In this episode, I talk about the twelve most important skills in franchise development and how to rate yourself and your skills so that you can work on improving these critical skills. I also share key lessons about presenting your franchise b
At the conclusion and epilogue of my book Franchise Sales Secrets, I share several suggestions to help you thrive in an extremely competitive environment with your business and sanity intact. All of us struggle with disappointment and discourag
It can be easy to lose perspective. Many franchise developers and franchisors have realized this as they experience whiplash from the up and down roller coaster ride with their sales in today's economy. In this chapter, I discuss eight ways abo
In this chapter, I discuss the most important elements that can help your franchise create and build a powerful competitive advantage. I also share seven game changers you can use to better stand out in the marketplace, five ways to reposition
In this chapter, I outline the costs of a mis-hire, how to recognize A players and recruit them to your team, the realities of hiring today, how to evaluate the performance of every position in your franchise support team, how to create a cultu
There is power in taking action. In this chapter, I discuss five things you must be doing now as a franchisor or franchisee in your business including how to stay focused, how to better delegate tasks in your business, how to get better respons
In this chapter, I discuss the powerful force of resistance that stops us from doing what we know we need to do. In order to get anything done and to stay focused on your personal and business goals, you have to beat resistance every day of you
In Chapter 8 of my book Franchise Sales Secrets, I talk about the value of creating and implementing systems to ensure that franchisees deliver on your brand promise. In a franchise, a system is a way of doing things to produce a specific busin
After every interaction or transaction at your franchise, your franchisee is one of three things: 1) Disappointed because they got less than they expected, 2) Satisfied and only got what they expected, or 3) Delighted because they got more than
In this chapter, I talk about six problems with selling on price and how to build your unique, personal, and unique value in your franchise niche. I also discuss ten strategies in depth that you can use to increase your profitabilty and pricing
In this chapter, I talk about how the franchise discovery process has shifted from the perspective of franchise candidates and franchise developers / brokers and compare the two processes and expectations side by side. I then discuss three reas
In this chapter, I discuss ten of the best marketing principles and numerous marketing tactics you can use to increase sales and beat your competitors. I discuss how to dominate market squares instead of focusing on individual market pieces or
In this chapter, I talk about one of the biggest traps that small business owners, emerging franchisors, and beginning franchisees fall into which is that they focus on what is happening to them and external problems in their industry (that the
In this chapter, I discuss seven mistakes that franchisors make and what you can do about them to ensure continual growth and expansion of your franchise. Most people don't like to confront their weaknesses, but simply ignoring them doesn't mak
In Chapter 1 of Franchise Sales Secrets, I share six challenges with franchise pitches, promotions, and presentations and talk about how you can overcome them to flood your calendar with more candidates who are ready to buy your franchise now.
Over the next several episodes, I will be reading and sharing the contents of my book Franchise Sales Secrets. In this episode, I share the introduction and the self-assessment designed to help you evaluate where you are at as you look to scale
In this episode, I discuss eight important questions to help you evaluate how well your franchise offering stacks up next to your competitors and show you how to make your franchise the clear choice when presenting your brand.
In this episode, I talk about eight signs that you have a great connection with a franchise candidate on the way to a sale. This is something you should carefully evaluate after each call to make sure that you are on the right track for helping
In this episode, we talk about how you can overcome the 4 R's of resistance in selling franchises. There are four obstacles that people have when you introduce a new idea to them. In this episode, I talk about how you can overcome them to set y
In this episode, I cover seven reasons why franchise candidates aren't buying today and the attributes that all top franchise developers possess that help them make the sale more consistently.
In this episode, we talk about critical roles and the sequence that franchise developers must go through in order to make the sale. Specifically, we talk about four ways that franchise developers shortcut and ultimately sabotage the sales proce
In this episode, I talk about four things that increase resistance when you first start talking with a franchise candidate and the five critical elements that must be a part of your initial conversation with a franchise candidate to build excit
In this episode, I talk about the key to successfully promoting your franchise so you can flood your discovery pipeline with candidates who are ready to buy your franchise now and six ways in which you can put your marketing and sales focus whe
In this episode, I share four things you need to have confidence in about your brand and that franchise candidates should feel about you and your brand before you can make the sale. I also share four BIG questions you should ask yourself if you
In this episode, I discuss ten common obstacles that mediocre franchise developers struggle with that limit their sales success. You can be a much more effective franchise developer by knowing what these obstacles are and avoiding them as you w
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