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Healthcare Insight for MarketersEpisodes
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Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce
Jean shares practical advice from her experience leading marketing teams at hospitals across the country.Learn more about your ad choices. Visit megaphone.fm/adchoices
As a long time publisher, Scott is no stranger to healthcare content production and we learn his insights on marketing, the business of healthcare, staffing and more.Learn more about your ad choices. Visit megaphone.fm/adchoices
As VP of Digital Strategy and Marketing Intelligence at Beth Israel Lahey Health, Chris Boyer shares his data driven perspective on creativity in healthcare marketing and outlines the new responsibilities of a healthcare marketer.Learn more ab
As VP of Marketing at Emory Healthcare, Amy Comeau has a unique vantage point into the opportunities and challenges of leading brand and revenue growth strategies for a nationally ranked academic health system. Find out how she's prioritizing h
In one of our most colorful and compelling interviews, LCMC Health Chief Marketing and Experience Officer Christine Albert highlights her team's success in leveraging data to differentiate the New Orleans-based brand and generate bottom line re
Summit Health Chief Marketing Officer Matt Gove on Digital Marketing and Driving Physician Referrals
In the summer of 2019, Matt Gove had just left Piedmont Healthcare to join CityMD when the leading urgent care provider in the New York metro area merged with Summit Medical Group to form Summit Health. Then the pandemic hit, and his brand was
As System Manager of Social Media at CommonSpirit Health, Julie Rose helps guide the system's 140+ hospitals on building community and driving engagement on Facebook and Instagram. Find out how the brand's Hello Humankindness purpose is reflect
As Chief Marketing Officer for CTCA, Ken Chaplin is advancing the mission of patient empowerment for the household brand in cancer care. In this insights-packed 30-minute episode, find out how CTCA applies advanced attribution modeling to preci
As part of the panel that helped develop the 2020 By the Numbers Special Report from the Society for Healthcare Strategy and Market Development, the VP of Corporate Communications at Hackensack Meridian Health has his finger on the pulse of ind
"We will not be satisfied until we have moved those who are vaccine hesitant to being ready and willing." That conviction is the driving force for Victor Reiss and his team at UNC Healthcare. We spoke with the System VP of Consumerism and Insig
As the founder of Content Marketing Institute and Content Marketing World, Joe Pulizzi helped define and advance the discipline considered essential to modern marketing—especially in healthcare. According to the 2020 Digital Healthcare Marketin
Nick Ragone's official title is executive VP and chief marketing and communications officer — but he calls himself Chief Storyteller for the system's 160,000 associates spread across 2,700 sites of care. Find out how COVID accelerated the Ascen
As VP of Digital Strategy & Development at HCA, Kelly Nye works with marketing, IT and other disciplines to "interweave digital into everything we're doing and thinking about" across the system's 180+ hospitals and 2,000+ sites of care. Go behi
Johnny Smith was recruited to transform the marketing function for Encompass Health—the largest post-acute care provider in the country with 140 rehabilitation hospitals in 39 states. Discover how his passion for leading by listening — especial
As Senior Director of Digital Marketing at Banner Health, Chris Pace is instrumental in making sure the largest hospital system and employer in the state of Arizona delivers on the mission: making health care easier, so life can be better. Lear
As VP at Hubspot and one of the most brilliant marketing minds on the planet, Meghan Keaney Anderson is building a worldwide community while driving revenue for the company's all-in-one growth platform. Her expert perspective on making paid ads
As the founder of Moz and now CEO of SparkToro, Rand Fishkin is a leading voice on SEO techniques, software tools and other must-know topics for today's marketing professional. In this episode, you'll learn how to avoid "boulder-pushing marketi
With 30+ years of experience working for large, complex organizations, Rose Glenn understands what it takes to build a successful career in healthcare marketing and communications. The Chief Communications and Marketing Officer at Michigan Medi
In the words of Holly Sullivan, senior director of strategic marketing at Spectrum Health and president of the board for the Society for Healthcare Strategy and Marketing Development, "Our organizations are looking to marketing to help get thro
Vanderbilt Health is a national leader in value-driven care, and the marketing and communications team plays a pivotal role in planning and implementing these initiatives. We spoke with two marketers leading the charge — Megan Pruce, VP of stra
As director of market strategy at Salesforce, Mathew Sweezey has a front-row seat to the transformations in consumer behavior and modern technology. He draws on those insights and his experience working with some of the world's largest and most
Cleveland Clinic sets the pace for content marketing in healthcare, and Amanda Todorovich offers her view from the peak as senior director of digital marketing and health content. In this inaugural episode, you'll find out how she's built an el
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.Learn more about your ad choices. Visit megaphone.fm
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